Digitalquill - My Life and Times » seo

Build My Page Rank Review

Digitalquill — Thu, 05 Jan 2012 20:53:35 +0000

I have been using Build My Page Rank for three months now, I did not want to post this review any earlier as I wanted to reserve judgment as to how it works and its effectiveness, but having used it for some time on several of my sites I can now give you a review that is actually based on fact rather than first impressions.

I will start by saying that I will not be revealing any of the sites that I have used the Build My Page Rank service on. I have not used it on any of my main sites (this or my company site), but I have used it on a variety of different Affiliate sites and blogs. I have tried to use it on a variety of sites, both new and old, content sites, datafeed driven sites and sites both with and without any page rank so that I can really see its effect.

What is Build My Page Rank and how does it work?

Build My Page Rank is a service that effectively allows you to guest blog on any of their 1500 blogs that are page rank 0 to page rank 6. They allow you to add one do-follow link for every 150 words that you write. When you setup your site on their system, they ask you to select the category that best suits your site, Food, Technology etc. and then the posts that you write are placed randomly on one of the sites that Build My Page Rank operate that match the category you have chosen for your site, giving those links greater authority than if they were on unrelated random sites.

Are the links detectable?

One great concern that I had was that the links created were not detectable as being paid links. We all know Google’s (and others) view of paid links and as such if the links created can be tied back to Build My Page Rank then those links would be worthless to me.

I have monitored over 1000 links build using the Build My Page Rank System, they are on a variety of different sites and I can see no way that those blogs could be tied back to Build My Page Rank, the links are normal links, the blogs are straight forward blogs you would see anywhere else on the web and the domains are owned by a variety of different people.

I did a great deal of research before I signed up for their service and I never found anyone that claimed that the links could be tied back to a paid link building service. It is also my opinion after analysing the links I have create with the service that they are indeed undetectable.

How do you use Build my Page Rank?

Simple, just add your site and write content, including a link on yor chosen keyword or phrase. They provide tools to monitor the anchor text you are using so that you can both build around one phrase and vary your link building.

How Much Does it Cost?

Build my Page rank offer a 10 link free trial, which is well worth signing up for, just to try the service with no obligation to carry it on.

The cost of the actual service depends on how many sites or projects you want to work on at the same time:

Up to 5 domains – $59/month
Up to 10 domains – $79/month
Up to 20 domains – $99/month
Up to 50 domains – $159/month
Up to 100 domains – $275/month
Up to 150 domains – $360/month
Up to 200 domains – $400/month

Paid Writing Service

Build My Page Rank also offer a paid writing service, for $2.50 you can have someone write your 150 word articles and include one of your links, you can elect to approve all articles before they are published, but this effectively means that you can get links for just $2.50, a bargain in anyone’s book!

My Opinion – Does Build my Page Rank Work?

Yes!

All the sites I have used the service on have improved in their page rank, many are now ranking in the top results on page 1 for searches on their keywords. The page rank of 75% of the sites I have used it on has improved by at least one point, many have increased by 2, and some by 3.

A great result in just 3 months of work.

I would recommend anyone who is wanting to build links for a web project to use Build My Page Rank.

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Datafeed Import Plugin For WordPress Version 3.0 Released

Digitalquill — Thu, 21 Jul 2011 14:50:49 +0000

I am pleased to announce that I released the much awaited Version 3.0 of my Datafeed Import plugin late last night. This is the culmination of a great deal of work whihc has taken quite some time and effort, but I feel all this time has been well spent as the new version of the plugin again leads the market with its new functionality.

Version 3.0 of the datafeed import plugin is packed with new features and improvements, this is a quick summary of those changes, but for a full list of the current plugins functionality please visit the plugins website

Supporting Custom Content in posts

The main new feature in Version 3.0 of the plugin is that the plugins automatic update engine has been rewritten, in the past this update engine updated the whole post created by the plugin, and although extremely useful for keeping your site up-to-date this meant that you could not add any custom content to any post. V3.0 handles those updates more intelligently, it identifies datafeed content and updates only that content, leaving the rest of the post unchanged.

This means that the Datafeed import plugin now overcomes the greatest problem with any datafeed driven website, that one of being peanilized for duplicate content. The plugin already went a good way to covering this issue with its ability to mix datafeed content with static control and allowing the user the flexibility to choose which fields they want to use from the datafeed.

The ability to add your own custom content to individual posts while maintaining the datafeed data means that you can add value to your site and rank well in the search engines. I believe that this makes my Datafeed Import plugin for WordPress the only SEO friendly Datafeed Import system on the market today, not only for WordPress but for all Datafeed Import scripts.

This functionality also allows you to use the plugin slightly differently. You can use it in your review site where the plugin only provides pricing and link information for example. You can use the filtering system to pick the product or products you require, make the plugin create a post with a link and a price and then add your own review of that product to the post. The plugin will then maintain the price and ensure that you always have the correct link for that post.

With this new functionality in mind I have added the facility to create draft posts rather than having them scheduled or published directly. This means that if you are using the plugin in your review site, you can write the reviews on the posts created by the plugin at your convenience and then publish those posts when you are ready. the plugin can still create published posts directly and also drip feed posts with its scheduled posting system as it always could.

Interface redesign and usability improvements

I have improved the layout of the interface and hidden away most of the less used features within an advanced section meaning that the interface is now clearer and easier to use. I have also introduced contextual menus to the template designer, where by you can right click your mouse and insert the field references to the template. I have also included a field on the WYSIWYG editor toolbar to help you build the references into the body of your posts template.

Rewrite of XML support

I have rewritten all the XML support within the plugin. It now supports feeds with deeper nested nodes, and handles XML more efficiently that it did in the past. This improves the plugins ability to import both XML and RSS feeds.

Performance improvements

A major improvement in version 3.0 are the improvements to the back end of the plugin to make it more efficient and improve performance. These are improvements that you can not see, but it is hoped that this will overcome some of the memory issues that some users have experienced especially with shared hosting. The work that the plugin does is very complex and inherently intensive, but there is still work to be done, and I will be working on these for future versions of the plugin.

New Website

I have also launched a new website to go with the new version of the plugin, this new website carries more tutorials and help files, step-by-step videos and integral support and customer login to allow you to get support and download the latest version of the plugin. Thate a look at the new website

Whats next at Digitalquill?

The work on the datafeed import plugin is by no means finished. Users of the plugin can now vote on what new features will be included in Version 3.1 of the plugin. This will mean that the plugin will be developed in-line with what the users want.

I am also looking at developing a stand alone version of the datafeed import script, this will be a system that can be used on non-wordpress sites. The ethos in its construction will be the same in that you will not need any detailed programming skills to use this script, but you will achieve the same functionality as you can with the WordPress Plugin.

In the immediate future, I am planning to spend some time getting a plugin I created some time ago ready for public release. I created my Category Master Plugin about 18 months ago due to a specific problem with datafeed marketing in that often the categorization within datafeeds is poor, thus I wanted a facility to be able to overcome this issue and move prost into categories without editing each post. I will post more about this new plugin in due course, but any datafeed marketer will find this new plugin very useful.

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Bouncing Pagerank

Digitalquill — Tue, 19 Jul 2011 09:17:51 +0000

Over the last two months I have witnessed the Page Rank of many of my sites going up and own. I do not mean plus or minus one point either, I am seeing a variance of +/1 3 on some sites.

I first thought this was to do with the new Panda updates (and probably still is) but this is happening to all sites, sites that have not been touched for months and sites that I am working on adding content to. There seems to be no pattern to this behaviour.

It is not just the reporting of the page rank either, the listing of the sites in the SERPs is also affected, which in turn affects traffic which on days where pagerank is low I am experiencing a 50% drop in traffic, whereas when it is high the traffic stats recover.

I am in the process of writing some software that will monitor the page rank of a site, I usually run this once a month, but I have changed it to monitor daily for the next month, I will see if I can record some of this behaviour.

I wonder if Google are testing something new…

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Post Publishing Check List For Bloggers

Digitalquill — Tue, 14 Jun 2011 10:33:47 +0000

This article was inspired by a blog post I tweeted by ProBlogger, which chimed accord with something that I have been doing for some time. This post talked about ways to aggressively promote your site and while I do not necessarily ‘aggressively promote’ my sites, it was interesting to read what can be done after you click the publish button on your blog.

We all talk about how to promote our sites overall, we talk about the bigger picture, but perhaps the old frugal saying of ‘look after the pennies and the pounds will look after them selves’ is also true with blogging and indeed general website promotion.

If we look after the promotion of each individual post as we publish it, then the cumulative effect of our promotion work over time will be far greater than we could hope to achieve simply trying to promote the site as a whole.

Do not get me wrong, there are things we should not forget about the bigger picture, promotion of your site via banner adverts, affiliate schemes and other methods should not be forgotten, but, the bit-by-bit approach may be more achievable.

So you have written a great article, and clicked that publish button, what now? I have a personal checklist, printed out stuck on the wall by my desk of things that I do after I publish every post.

I thought that I would share that with you.

Internal Linking Are there any existing posts you should link to this?
Cross post to other blogs if relevant
Cross post to Blogger – intro to post
Post to Twitter (websites own profile)
Re-Tweet to other relevant twitter accounts
Post to Face book
Digg your post
Post to Delicious
Post to StumbleUpon
Post to Reddit as a book mark
Post to FriendFeed
Post to Linkedin Groups:
Specify Relevant groups for your site
#1
#2
#3
#5
#5
#6
Search for other blogs on the same topic and comment if relevant
Use IMautomator.com to bookmark your site – Questionable as to if this is worthwhile
If Relevant Plan a follow up post

Here it is in Word Format if you want to use my template

This process takes me about 5-10 minutes depending on how many Linkedin groups are relevant, but I tend to only do 2 or three as more would seem a little spammy.

As you can see, some of these tasks I have automated using WordPress Plugins. When I get some time I intend to research or develop some a single plugin that can do more of this automatically.

This way you are building your back links and increasing the chances of your site being well indexed by Google and other search engines and over time you are building up a body of back links that will remain relevant and live back to your site. Even if they do not improve your page rank directly, this social promotion will also gain you organic traffic from people who find those posts from different angles.

I have one of these check lists for each of my blogs and have a modified one for my affiliate sites so when I create or review another product on those sites I will also go through a similar list.

If anyone has any thoughts on how to extend this list I would be interested to hear your ideas.

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Google Analytics And Using Segments To Track Keywords

Digitalquill — Thu, 02 Jun 2011 14:54:23 +0000

As part of a review of my online marketing activity for both my Software Business and for my affiliate business I have been looking back at the stats for some of my sites. I install google analytics on all my sites, however, until now all I have really done with Analytics is to monitor traffic, basically a glorified hit counter.

With the review I have been under taking I wanted to know what people coming to each of those sits were actually looking for, ok so site A has 1000 visitors from search engines, but which products are they looking for, which niche on my blog are they looking for.

You will appreciate looking at this blog especially, it covers a very wide range of subjects, tech, affiliate marketing, wordpress plugins, software development, diy and much more. I wanted to know which of those subjects were my readers interested in.

The problem is when you view the keywords list of which in my case there are many thousand, you will see that there are many phrases all covering the same subject for example:

Windows Media Centre Plugins
Windows Media Center Pluginf
Windows 7 Media Centre Plugns
Remote plugin for Media Center
etc.

It is therefore difficult to easily ascertain how many people are searching for a particular subject.

I first started exporting the keyword to excel and doing some conditional formatting in excel to highlight cells containing a keyword, a fairly simple formula in the conditional formatting of Excel along the lines of:

=NOT(ISERROR(FIND("keyword",A1)))

and setting it to colour the cell background gives you a quick visual indication of all keyword phrases containing ‘Media Centre’ for example. This still did not really give me what I was after, I still had to look down a list containing thousands of rows.

It was then that I found Segments in Google Analytics. I have read about them before and forgotten that I knew about them (it’s an age thing). I have to say this is an absolutely fantastic feature and one that I have been using all afternoon to look in depth at the traffic sources for my sites.

Simply click on ‘Advanced segments’ on the menu of Google Analytics, create a new segment, drag in the item you want to analyse, Keyword in my case. I then did ‘Contains’ and then my keyword.

I have several Segments setup now for all my sites, when you run the segment it simply filters the analytics reports by that segment, so you can see that those searching for phrases containing ‘Media Centre’ stayed on the site and average of x, went to these pages etc.

This exercise has brought up some very surprising results for me, about 20% of the visitors to this blog are looking for information about Coroline sheets or how to do roofing.

I hope that with this analysis I will be able to target better the existing traffic that I have on all the sites to provide them more of what they are looking for, perhaps improve the posts, product listings or pages that attract those visitors and improve the sites in that way.

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Smart Phones And The Future Of Seo

Digitalquill — Mon, 18 Apr 2011 18:20:37 +0000

I have just got myself a nice HTC Desire HD Smart phone on Orange, and although I have always had smart phones ever since the XDAI and XDAII days, they are now truly becoming less of a gadget and more of a tool that is of use.I will post a review of the HTC Desire HD very soon, but this post looks at the relationship between Smart Phones and SEO and new areas that web developers should consider in the SEO of their website.

This revolution has been driven by the success of the Iphone, other manufacturers have now caught-up and arguably overtaken the Iphone in terms of the functionality of the phones.

This smart phone revolution is perhaps opening up new areas of SEO in some fairly diverse and previously unrelated areas, the biggest one of these which really amazes me is that perhaps rich media such as images and video will become more and more a part of SEO as we move forward.

SEO for mobile browsers

The most obvious consideration for SEO of your site is to make sure that your site is optimized for mobile browsers. I am sure that Google will soon be adding this to your algorithm to ensure that all sites work in mobile browsers.

Bar Code scanning and product searches

Bar code scanning on your mobile allows you to search for a product by its IBAN, ISBN or other bar code. If then, on your site, you make sure that you include the barcode details then your site will be found when the device searches for that barcode.

Google Goggles image recognition

Google googles is something that has really blown me away when I have used it, it is really on the verge of being voodoo! Take a photograph of a book, CD, DVD, Logo and it will analyse it and tell you what it is, where to buy it from and how much it is.

I know getting the price etc. is easy, but marching the image to a known image within googles index really does impress.

As you do, I put a picture of myself into it to see what it came back with, it was a picture of me in a cafe, and unfortunately (or fortunately) it did not know me, but it did come back and tell me what the painting on the wall behind me was called!

What does this mean for SEO? Well google must be building up an index of images who’s subject they know. The question is how are they getting that data? the most obvious answer to this is that they are using the image meta data such as image names and alt tags given to those images by web masters.

This shows how important that data is, we already know it is important for traditional SEO, but it might be even more important as you get images on your site indexed by google, and then used as being the bench mark for those comparisons.

In addition it is clear that if Google are going to rely on those details they will make them more and more important to their algorithm.

Image Location Meta data

When you take a photograph with your GPS enabled smartphone it will include Exif data for the longitude and latitude where that image was taken. This means that this data can be used by search engines when they index those images to find out where that image was taken and perhaps even give an indication or assumption as to the subject of that image.

Google Places

It is clearly critical that you have your business listed on Google Places, especially if you are a retail or service business. All these phones now have GPS and know where the device is so they can provide location related searches.

In the future this will extend from the cafe, restaurant or petrol station as people cotton on to what they can do with this, the searches are endless. This is where SEO is actually driving real footfall to your off line business.

The obvious question to this is how does one measure the success of your website in this case, if you are driving real footfall to your off line shop via the success of your SEO or your ranking in Google places how do you measure its success?

A move away from the ‘Web’ to the ‘Internet’

In this I mean that we are perhaps seeing the start of a move away from the traditional website being the sole use of the Internet for a majority of people. Smart phones now access the web in a number of different ways through various apps. A good example of this is the Twitter apps, I wonder how many people now only access twitter via the app on their phone rather than going to the twitter.com website.

These days in this new world, Perhaps one should always be looking for apps to support your website. I am particularly considering some of my sites, where I could direct relevant, targeted information to users via apps.

What would this mean in terms of SEO? Dare I say it, perhaps Googles ‘Search engine’ days are over, perhaps the new method of getting information to people will be via apps, so making the right app and getting it onto peoples phones will be the next big thing.

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Keywrod Density Monitor Plugin Version 1.2 Released

Digitalquill — Fri, 15 Apr 2011 18:08:41 +0000

I have just released a new version of my Keyword density monitor plugin. I had not done any work on the plugin for some time and required it for an SEO plugin we are doing.

If you use our plugin please do update it via the WordPress interface, if you do not use it and you are a WordPress blogger or use WordPress as a basis to your websites, the Keyword density plugin will really help you in looking at the SEO of your site, better still it is free!

The plugin has been updated so that it can monitor the keyword density of keyword phrases of up to three words in length.

It now also monitors the keywords on pages as well as posts and we have tweaked the algorithm for the calculation of the keyword density to improve it.

We are also planning on some more updates for this WordPress plugin as after using it on this current project we can see how valuable it is for content writers.

We plan to include stats for keywords in page titles, image alt tags and names, heading tags, wordpress tags and more. This will give yo a greater indication of how well you are utilizing your chosen keywords throughout your WordPress blog. In addition keywords in some areas of your website carry greater weight than in other areas in terms of SEO.

I have also created a website specifically for the keyword density plugin for wordpress. This website gives more information about the plugin, keyword density and how it works.

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Can Viral Backlinks Affect Your Seo

Digitalquill — Wed, 02 Mar 2011 18:56:54 +0000

We have been looking at Search engine optimisation in the last few posts on this site. I talked about ways of getting back links.

It is thought that a sudden influx of back links to your site can damage your standings in the view of the search engines as they may see this being Spammy. They would interpret this as being a forced attempt at generating links, perhaps even a bought link building campaign.

In terms of the search engines this is probably the correct method to take, however, what happens if something you post on your site goes viral? You get thousands of back links in days, will that be seen as spam?

Added to this it is thought that the search engine algorithms look at the sites that are back linking to you, they would expect that sites of similar content on a similar subject would link back to your site. If they are not in the same niche or same subject, why would they link back to your site other than if it were a link exchange or a bought link? Again if your site goes viral, it is likely that (depending on the reason it goes viral) the backlinks to your site will be from very varied sites, could this damage your site?

I am by no means saying that any attempt to make your site go viral should be stopped due to these concerns, but I would be interested to see how the search engines deal with this, perhaps the search engine traffic is less important if you go viral, you will get organic traffic anyway.

I recently posted about the value of nofollow links, in the last 3 hours I have had 75 track backs to that post, they are all from sites that are not related to the subject whatsoever, my concern is that these will be seen as spam links and as such I will be penalized for them, but then how do I control who links to my site? I have of course marked them all as SPAM but those link backs to my site still exist.

It will be very interesting to see what happens if those links continue to build. I suspect they are some form of Bot that has picked up on a keyword I have used and are trying to get link backs to their sites, at which point the link to my post will be removed.

If anyone has had any experience of either viral back links or this form of bot trying to create back links I would be very interested to hear what you have found.

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Are Nofollow Links Worthless?

Digitalquill — Tue, 01 Mar 2011 19:07:02 +0000

In my little mini series about SEO and Link building we have been looking at possible ways and ideas for link building for your site. I have been asked if nofollow links have any value at all to your link building.

The obvious answer is no they have no value and indeed are worthless, this is based on an assumption that search engines do not take noFollow links into consideration, they do not follow them to index your site and they do not contribute to your Search Rankings, however it seems that this is a very simplistic assumption.

To start with any link to your site has to have value, think of it from a non-search engine point of view, the user viewing a site does not know if it is follow or not, they just click on the link, link backs irrespective of their type generate traffic, traffic places eyes on your site, if your site has good content those people will in turn link back, those new links may or may not be do follow links, but the chances are that you will increase your back links.

It also seems that the search engines use the balance between follow and nofollow links to identify if your link building strategy is forced. One would not expect any site to have 100% do follow links, and one that does would appear to Google as being Spammy and un-natural, the likelihood is that they have paid for or otherwise exchanged those links in someway and as such are not a good indication of that sites value to the end user.

With this in mind we could say that too many do follow links compared to your nofollow links could be actually damaging your site.

We also have to consider that shock horror, there are other search engines than Google, those search engines deal with noFollow links in a different way to Google, they all have their own algorithms to work out the value of your site and its placement in the SERPs (Search engine result pages). So even though a no-follow link may not give you any Google juice, it may help you in Bing or Altavista.

It is possible that NoFollow links count towards backlinks but do not give you any Page Rank Juice. Back links are considered as a good thing by all search engines, a good balance of follow and nofollow back links can only be a good thing. More back links means more traffic, shows popularity of your site and in turn increases your credibility to the search engines algorithm.

I think that the answer is, if you have an opportunity for a link, take it irrespective of its type. This does not mean that you should not try to get dofollow links as a priority, but nofollow links on a high Page Ranked site will give you all sorts of benefits.

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20 Link Building Ideas

Digitalquill — Mon, 28 Feb 2011 18:49:25 +0000

I have been reading about link wheels where you create a wheel of web2.0 sites all linking to each other and all linking back to your main site. This appears to be a similar idea to one that I have engaged in with some of my mini sites, but it is suggested that it is actually a great deal of work and a lot o effort for potentially little reward. This has got me thinking of what sorts of methods one can employ to practically build links.

I have come up with 20 fairly obvious methods, I wonder how many you use on your sites.

Write good useful content, people will link to it
Post comments on blogs
Engage in forums leaving a link in your signature
Create yourself a blog on WordPress.com or Blogger.com (or even better both) and write unique content that points back to your site
Add your link to your profile on your social networks
Tweet your links
Digg all articles or posts you write
If your site is high quality and unique in your niche try adding a link to the relevant Wikipedia page or write a wikipedia page for your nice if it does not exist.
Use Pay per link services (although Google may take a dim view on this)
Submit articles to good Article directories with a link back to your site int he article
Become a guest blogger for someone else’s site
Write Press releases and submit them to relevant directories, they will get picked up and used.
Submit to free directories, although this is probably not worth the effort as the value of these links will be low
Submit to paid directories such as Yahoo and The best of the web
Request links from any trade associations, business associations or governmental bodies related to your niche
Engage in questions posted on Yahoo Answers
Review relevant products on Amazon
Sponsor a WordPress Theme
Launch your own affiliate programme. This will in it’s self by default generate links
Create a link bait – Whole new subject which I will look at in due course.

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A Basic Search Engine Optimisation Introduction A WordPress View

Digitalquill — Sun, 27 Feb 2011 22:30:36 +0000

Search Engine Optimisation or SEO for short is a hugely complex field, often controversial, but always changing. In the most basic terms SEO is making your site attractive to Search Engines. It is a game of chess played by web masters with the search engines, where web masters try and work out what the search engines algorithms are looking for in a website and thus feed that to them, and the search engines try and make their systems more and more complex in an attempt to make the search results as accurate and useful to their users as possible.

For the purposes of this article we will concentrate on Google. Success with Google is the most important aspect of any SEO.

There are many factors that contribute to the SEO of your site, some related to the site its self and some related to the marketing and link building programmes you employ. There are what are called ‘White hat methods’ very simple, common sense things that you must consider, accurate spelling, punctuation and grammar within the content of your site, valid HTML and CSS in the programming of your site and many more.

Then there are ‘Grey Hat’ methods which are a little cheeky, but if done correctly can help your site, these are things such as keyword density monitoring. Finally there are ‘Black hat’ methods, which are a big no, no. These are things like keyword cramming, adding content that is not human readable in the hope that the search engines will pick it up. Generally unless you are really up-to-date with the Google algorithm changes you will not get away with using Black hat methods and these will damage your site.

In this section, I will go through a number of factors that you should consider, I have divided them down into loose categories to help divide up the responsibilities for that part of the SEO.

You will need to decide upon your SEO strategy prior to starting out on your online campaign.

What keywords or phrases do you want to rank for
Single point of control for your online presence – someone who controls all web content, linking campaigns, google adwords, banner advertising, affiliate programmes. No-one does anything without that one person passing that work.
Site Content

Spelling, Punctuation and Grammar

Google takes a dim view of spelling, punctuation and grammar errors; this is something that can easily be perfect with proof reading and an easy way to win points.

On its own it will not improve your SEO, but errors in it can damage your SEO

Don’t get me to write your content for example…!

Unique content

DO NOT EVER COPY CONTENT from anywhere, Google is very good at spotting this and will instantly put you into the sandbox, the sandbox is something that Google deny even exists but Empirical evidence suggests that it is indeed fact. I have seen sites with a high Google page rank and a number one position for a search term disappear from the SERPs (Search engine results Positions) over night. If your sites gets put into the sandbox, you will be stuck there for many months and will not appear in the search engine results during that time, damaging your business as a result. It is therefore something that should be considered in everything you do.

Remember, the Algorithms that control the search engines are trying to make the results as useful as possible, what they are trying to do is become as human as possible and select the sites that a human would if they could physically trawl through the millions of pages and rank them manually. Therefore sites with interesting, unique and useful content will rank higher than sites with little, poor quality content.

Structure your content well, headings and sub-headings, bullet points and well formed paragraphs. Add the most important content near to the top of a page.

When we are talking about content we are looking at the words you write, images and other media you use.

Write for people first and search engines second and you will not go far wrong.

Regular and significant content Updates

Google likes new content on sites, it likes to know that they are still live and active sites, consider the number of new sites put up onto the web everyday, only a small proportion of those sites last more than a few days due to the time and effort required to keep an active site maintained. Google tries to filter those sites out and put active sites at the top of the SERPs.

The Google spider will keep indexing your site at regular intervals, you should ensure that it does not keep coming back and finding your site has not changed.

Keyword density

Keyword density is a ‘Greyhat’ it is balancing how many times your keywords appear in the content of your site.

When the Google spider comes to your site it index it and feed back its findings to the algorithm. The algorithm analyses the content of your site to find out what that site is about. It will look for words that are used regularly in your sites content, ‘solar panel’ for example, and it will then work out what that site is about.

In order to ensure that Google sees your site as one being about ‘Solar panels’ you should ensure that that phrase appears enough throughout the content of your site.

BUT… it is not quite that simple. As we have said previously, the aim of the search engine algorithm is to find content that is useful, if you stuff your content with keywords in order to get google to rank you for those keywords, your content becomes strange for humans to read. Google takes a dim view of this and looks for balanced content.

Having said this there are still ways in which you can ensure that your content contains enough instances of your keywords and phrases while not being deemed as keyword stuffing.

The formula for working this out is:

Keyword Density = ([Keyword Count]*100)/(Total Word Count]

So for example

-Total Word Count: 500
-CAR keyword uses: 12

‘CAR’ density = (12*100)/500

The Keyword density for ‘CAR’ on the page is 2.4%

A keyword density of 3-7% is said to be good, above 10% will be considered as keyword stuffing and below 3% it will be difficult for Google to identify what your site is about.

Fortunately a fantastic company called Digitalquill has developed a WordPress Plugin that will monitor this, across individual posts and across the whole site.

A copy of this plugin should be installed and the chosen keywords monitored for their density.

The balance of keywords should also be different depending on what page you are on. The page about free electricity should include more phrases related to budgets, saving money and free electricity rather than the environmental impact for example.

Use of WordPress Tags

Spiders love tags, they are another way that a website can be crawled. Use a good tag structure, again with keywords while avoiding keyword stuffing.

Look at you competition

Look at what your competition are going, they may not rank very well for your chosen keywords, but they may rank well for something you have not thought about, look at what keywords they rank for. Look at their content, what are they writing about.
Social networks

Make sure you have a presence on social networks, Linkedin, Facebook, Twitter, Digg and others, this will generate traffic and provide link backs to your site. It also adds authenticity to your site, all things that Google will pickup on when looking to analyse your site.

If you are a blogger, write a post per day and tweet the link, a simple but effective way of building your presence. If you sell in a niche, monitor the news for relevant news articles, advances in your niche write a small intro to those articles on your company website, and tweet the link to your review. This is keeping people informed about what is going on in the sector, providing a service that is not hard to achieve, but in turn has great advantages of raising the profile of the company.

Technical aspects

Monitor what the Google bot is doing

There is a great plugin that allows you to see what the Google bot has crawled on your site, this gives you an idea of how the spider is roaming your site and allows you to modify your strategy to suit.

Install the Google Bling plugin and have it send email reports to the person responsible for your web presence.

Valid HTML and CSS

It goes without saying that script errors, poorly formatted HTML and CSS spell a death warrant for a sites Google ranking. This is something that is easy to fix and ensure we get right. In its self it will not improve our SEO but poor HTML and CSS will damage SEO.

Image titles and Alt Tags

Image titles and ALT tags are very important, not only do they improve accessibility of your site (good news in googles eyes) they also allow you to get additional content and keywords into your site. Again do not do any keyword stuffing here, but one or two of your critical keywords worked into a description of the image is always good.

Page Titles, descriptions and keywords

Title tag:
The title tag should be used with 5-10 words to describe that page with a keyword rich description

Description tag:
The description tag is very important because it is this that search engines will use in the SERPs, the portion of text below your link. Users will use this to decide if they should visit your site or not. It should be up to 160 characters long and have several keywords in it.

Meta Keywords tag:
Us this to add in the critical keywords about your page, there is some debate as to if this is actually used by search engines anymore, however it does not do any hard and it is good practice to add it.

There is a good plugin for WordPress called ‘All in one SEO’ which adds additional fields to the WordPress post page. This allows you to control those fields above. Careful consideration should always be made for those fields.

Aged Domain names

Unfortunately for many Google does not like new domain names, it takes the view that recently registered domain names with website will be hear today and gone tomorrow, until that site proves it’s self. This is related to the issue above about regular updates to your site and keeping it active.

There is nothing we can do about this in terms of our company name and domain name, but we can find domain names that have a registration history. See section below on Keyword Domain names and mini-site structure.
Internal Links

Linking internally between pages is very important; this goes for your menu system and having additional links throughout the site.

Link Building

Very Important and very hard to achieve without spamming. Getting link backs to your site is a difficult job, ideally you want link backs from sites that are already trusted, these sites should be sites about the same niche as you are working in.

The problem we have is that no-one will want to link to an upstart site, you will need track record and will need to become known with a good reputation then links will follow.

There are a few things that you can do. Engage in discussions on forums, with a link back in your signature. Be careful to adhere to that forums policy otherwise you maybe seen as a spammer. Do not actively push the link to your site, engage in the discussions with helpful comments and advice; your link can be included as a side.

Post comments on blogs, many blogs will ask for your website link.

Also make sure that your link building policy is consistent, always link to the same domain name, always include the www (or exclude if your wish). Link to the same page (home page) or run several campaigns to different parts of your site, but the critical thing is to build a quantity of links to a specific URL.

Once you have some trading history, approach relevant sites and ask for a link back. Ask to be included in recommended supplier directories, but monitor all of these, record who you have asked and check your approved listing to ensure that it fits within our link building structure, if it does not get it modified.

Look at your competition; find out who is linking back to them:

In Google do a search such as links: domainName.com

This will show you all the sites linking back that site and give you an idea where you can get link backs.

Links for general sites, even if they are highly ranked are of no use unless they relate to some content that is related. An example would be If we could get a link on the front page of the BBC this would be great and would bring in huge traffic, but that traffic would be general and scattered. Google knows this and would say that the link was not worth as much as the huge page rank that the BBC has.

However, if the BBC write an article on your niche and within that article link back to your site, you will get the full effect of the Google juice.

One or two links will have no affect, you need 1000’s. However, build these over time, do not try and get 100s over night as you will be picked up for Spamming.
Anchor text

The anchor text is the text onto which the URL is added. It is critical that you are consistent with this, getting keywords into that link if possible without spamming. Don’t always use exactly the same Anchor text as Google will see this as being a link building exercise and will take a dim view.

Directory and file names – Permalinks

Most search engines will not follow dynamic links:

http://www.domainName.com/index.php?page=123

Ensure that you have your permalink system setup. This will allow you to add keywords into the URL which again is good for SEO

Your links should look something like:

http://www.domainName.com/about-your-nice-product

WordPress can manage this internally, but we should ensure that it is setup correctly.

Robots Exclusion File

Make sure you have a Robots exclusion file even if you are not going to exclude any robots. Many search engine spiders will simply not index your site if you do not have one. Use this robots exclude file to stop search engine spiders from indexing parts of your site, although I have personally never felt the need to do this there maybe instances where you do not want your information indexing by the search engines.

Site Map

A site map is very important, this not only improves the navigation of your site for the human visitor, it also ensures that the spiders can crawl your sites easily. Also Google takes a dim view of sites without one as they believe that they improve usability of a site and as such all good sites should have one.

Creating your own Web of sites

An experimental method of getting started in your link building is to create your own network of mini sites. These mini sites should not attempt to sell the product, they should be information sites, these will be totally separate from the dark star website and be hosted on their own domains.

These domains should be keyword rich domains, these domain names should not be registered in any name connected to the main company, different address/name. Ideally those domain names should already have been registered, and have a history in google. This is an art in its own right, you can monitor dropping domain names for keywords and try to register them as they become available or you and try and buy some domain names on the domain market.

Each of those mini sites will link back to the main site.

The hope is that if we have useful unique content on those mini sites people may link back to that site when they are writing a blog post about your niche and want someone to explain what they are for example.

This in turn shows Google that people trust those mini sites and Google will improve their ranking, in turn those sites are linking back to dark star so Google will see that those mini sites that it already trusts link to this site and as such they trust it and it follows that Google should also trust that site.

Ion addition, these sites will have their own unique content, this content will become indexed by Google, content which critically we control so we can modify, add to and update it, this will spread the net of our web presence wider.

If you start an affiliate programme this is something that you can get your affiliates to do, if each affiliate builds a mini site for you, maintains it, writes content for it and then links back to your site you are spreading your net even further, getting affiliates to do some of the SEO for you.

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Page Rank Monitor Plugin For WordPress

Digitalquill — Sun, 27 Feb 2011 13:41:23 +0000

I am looking at developing a page rank plugin for wordpress. I have a basic system that monitors the Page Rank of all my sites, but this only looks at the page rank for the root of the domain name http://www.domain.com.

Other pages within yourWordpress site will carry their own page rank, which may be different to that on of your main site. It will all depend on where incoming links point to in your site and if you have implemented any Page Rank Sculpting (see earlier post).

I am planning to develop this into a plugin that allows you to keep a history of the Page Rank for each post and page in your WordPress site so that you can monitor the performance of individual pages and posts, and monitor the impact of any link building programmes you embark on.

I am also planning some other features that may make this into more of an SEO monitor plugin, but I will see how difficult those are to implement.

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Datafeed Import Plugin For WordPress 2.06 Released

Digitalquill — Sat, 26 Feb 2011 21:02:49 +0000

We have today released version 2.06 of our popular Datafeed Import Plugin for WordPress. We have had this release in the pipeline for some time, however, with the recent release of WordPress 3.1 we have had to make some modifications to the code to make the plugin compatible with WordPress 3.1.

The latest release contains some of the features we have been holding back for our next major release, we still have some in reserve as we have not finished testing them, but you will be please to know that all the features we are working on are designed to help you make your site more search engine friendly.

In the latest release of our Datafeed Import Plugin for WordPress we have included support for the All In One SEO plugin. This means that you can either use data from your datafeed or your own custom text to complete the All In One SEO plugins fields. This allows you to make WordPress more SEO friendly and as such your site will benefit. We advise all users to install the All In One SEO plugin and take advantage of this new feature.

We have also included several minor bug fixes, the filtering system should now be fully working, in the last release some filtering did not work correctly, but we believe that this release solves those problems.

We have also removed the requirement for PEAR as this seemed to cause issues for some web hosts. It now uses pure PHP with no libraries to manage the datafeed manipulation.

If you are a current customer please do download your free update to this plugin as soon as possible.

You can get a copy of the datafeed import plugin for WordPress and more details about the plugin by visiting the plugins website.

We are working on the release for our Amazon import Plugin for WordPress and will release that in the next few hours.

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Search Ranking For Simonstone Hall

Digitalquill — Thu, 16 Sep 2010 18:09:30 +0000

I have just discovered that this blog is ranking on page one of Google for the search term ‘Simonstone Hall’ I wonder if they will give me any free nights stay for all those referrals!!!

It is not the best search term I rank for but I thought it was fun. I will be working on moving it up those SERPs.

Seriously if you have found this blog with the Simonstone Hall search term it is well worth a stay. We have been many times now and had our wedding there in August 2009. I have yet to find anywhere better.

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One Hour And Indexed In Google Ranking 5 In The Serps

Digitalquill — Sat, 14 Aug 2010 20:58:31 +0000

Just one hour ago I posted a blog post about work I have done today on the shed. My post talked about the product I have used for this which is Coroline corrugated bitumen roofing.

I use the Google Bot Bling plugin for WordPress which tells you when Google has visited your site and emails you a log of what was indexed. I noticed this email and saw that my latest post had been indexed so I tried a search in google for ‘Coroline corrugated bitumen’ and this site came 5th in the search engine results page (SERPS)

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WordPress Scheduled Posts

Digitalquill — Tue, 03 Aug 2010 20:21:58 +0000

I have been asked by many people how I managed to post a blog post on Friday when I was at a Wedding of a friend (Congratulations to Lian and Bobby!) Well the fact of the matter is that although the post was published on Friday it could have been written at any time.I generally use the Scheduled posts facility in WordPress to publish the posts when I want them to be published which is not necessarily when I write them.

Why would I not want to publish when I write them? Well for various reasons, generally I will write a whole bunch of posts in one go and then schedule them to be published over the coming days to ensure that there is a constant feed of content to the live site, rather than a big chunk and then nothing for weeks followed by a big chunk again.

Having a constant stream of regularly posted content is better for Search Engines (SEO) especially for Google. There is a chance that Google would see a mass of published content as being SPAM rather than being genuine content if it did not fit within the pattern of posting for that site.

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Images In Posts For Eye Candy

Digitalquill — Mon, 21 Jun 2010 19:24:26 +0000

You will have noticed that I have started adding small images to each post, this is to add a little bit of interest to the site. The images themselves do not usually add a great deal to the post, but they do give a little eye candy.

Images are also very useful for search engines, Google indexes images and a great deal of traffic can be obtained from images search traffic, and also alt tags and images names are all used by the Google index.

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The Problem With Sedo Parking

Digitalquill — Tue, 11 May 2010 20:00:23 +0000

Some years ago I used Sedo parking quite extensively, at that point I did not know the things I do now about domain names, websites, SEO and Google and I had limited success with the parking on Sedo. Since then I have leaned more towards creating affiliate sites on the domains, however, the problem with this approach is that many of my domains site registered and only listed on my registrars control panel not earning and not getting any search engine exposure.

As I see it I have a couple of options to actually make use of some of the domains I have been purchasing, firstly I can create mini sites on those domains, but again this takes time, or I can go back to Sedo parking.

The problem as I see it with Sedo parking is that the parking sites it creates are duplicated across all sites that are listed on Sedo, yes it does create links that are related to the domain or the keywords that you enter, however there is no facility to add text to the parking page. This would be a simple addition that would allow active domainers to add some unique content to the parking pages and as such rank better in search engines.

This portion of text could be limited to maybe 1000 words and be shown below the links and as such not affecting the position of the links. Technically I do not see that this would be too difficult for Sedo to implement, but it would improve the service considerably.

Any thoughts?

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WordPress Plugin Development

Digitalquill — Mon, 02 Feb 2009 20:27:23 +0000

I am currently looking at developing a wordpress plug-in, really for nothing more than my own interest. I have an idea for a plugin that monitors keyword density, which would therefore be a useful tool in SEO. The formula for working this out is relatively simple, however having never attempted creating a plug-in I really …

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