I will start by saying that I will not be revealing any of the sites that I have used the  Build My Page Rank service on. I have not used it on any of my main sites (this or my company site), but I have used it on a variety of different Affiliate sites and blogs. I have tried to use it on a variety of sites, both new and old, content sites, datafeed driven sites and sites both with and without any page rank so that I can really see its effect.

What is Build My Page Rank and how does it work?

 Build My Page Rank is a service that effectively allows you to guest blog on any of their 1500 blogs that are page rank 0 to page rank 6. They allow you to add one do-follow link for every 150 words that you write. When you setup your site on their system, they ask you to select the category that best suits your site, Food, Technology etc. and then the posts that you write are placed randomly on one of the sites that  Build My Page Rank operate that match the category you have chosen for your site, giving those links greater authority than if they were on unrelated random sites.

Are the links detectable?

One great concern that I had was that the links created were not detectable as being paid links. We all know Google’s (and others) view of paid links and as such if the links created can be tied back to  Build My Page Rank then those links would be worthless to me.

I have monitored over 1000 links build using the  Build My Page Rank System, they are on a variety of different sites and I can see no way that those blogs could be tied back to  Build My Page Rank, the links are normal links, the blogs are straight forward blogs you would see anywhere else on the web and the domains are owned by a variety of different people.

I did a great deal of research before I signed up for their service and I never found anyone that claimed that the links could be tied back to a paid link building service. It is also my opinion after analysing the links I have create with the service that they are indeed undetectable.

How do you use Build my Page Rank?

Simple, just add your site and write content, including a link on yor chosen keyword or phrase. They provide tools to monitor the anchor text you are using so that you can both build around one phrase and vary your link building.

How Much Does it Cost?

Build my Page rank offer a 10 link free trial, which is well worth signing up for, just to try the service with no obligation to carry it on.

The cost of the actual service depends on how many sites or projects you want to work on at the same time:

Up to 5 domains – $59/month
Up to 10 domains – $79/month
Up to 20 domains – $99/month
Up to 50 domains – $159/month
Up to 100 domains – $275/month
Up to 150 domains – $360/month
Up to 200 domains – $400/month

Paid Writing Service

 Build My Page Rank also offer a paid writing service, for $2.50 you can have someone write your 150 word articles and include one of your links, you can elect to approve all articles before they are published, but this effectively means that you can get links for just $2.50, a bargain in anyone’s book!

My Opinion – Does Build my Page Rank Work?

Yes!

All the sites I have used the service on have improved in their page rank, many are now ranking in the top results on page 1 for searches on their keywords. The page rank of 75% of the sites I have used it on has improved by at least one point, many have increased by 2, and some by 3.

A great result in just 3 months of work.

I would recommend anyone who is wanting to build links for a web project to use  Build My Page Rank.

Related posts:

1. Page Rank Sculpting I have been reading up on Google page rank for a couple of projects, both through work where I am attempting to educate non-techie people...
2. Page Rank Monitor Plugin For WordPress I am looking at developing a page rank plugin for wordpress. I have a basic system that monitors the Page Rank of all my sites,...
3. Google Page Rank Monitor Software About two years ago I wrote a script that would check the Google Page Rank of all my sites on a monthly basis and record that Page...
4. Bouncing Pagerank Over the last two months I have witnessed the Page Rank of many of my sites going up and own. I do not mean plus...
5. Are Nofollow Links Worthless? In my little mini series about SEO and Link building we have been looking at possible ways and ideas for link building for your site....

I first thought this was to do with the new Panda updates (and probably still is) but this is happening to all sites, sites that have not been touched for months and sites that I am working on adding content to. There seems to be no pattern to this behaviour.

It is not just the reporting of the page rank either, the listing of the sites in the SERPs is also affected, which in turn affects traffic which on days where pagerank is low I am experiencing a 50% drop in traffic, whereas when it is high the traffic stats recover.

I am in the process of writing some software that will monitor the page rank of a site, I usually run this once a month, but I have changed it to monitor daily for the next month, I will see if I can record some of this behaviour.

I wonder if Google are testing something new…

Related posts:

1. Page Rank Sculpting I have been reading up on Google page rank for a couple of projects, both through work where I am attempting to educate non-techie people...
2. Build My Page Rank Review I have been using Build My Page Rank for three months now, I did not want to post this review any earlier as I wanted...
3. Page Rank Monitor Plugin For WordPress I am looking at developing a page rank plugin for wordpress. I have a basic system that monitors the Page Rank of all my sites,...
4. Google Page Rank Monitor Software About two years ago I wrote a script that would check the Google Page Rank of all my sites on a monthly basis and record that Page...
5. Are Nofollow Links Worthless? In my little mini series about SEO and Link building we have been looking at possible ways and ideas for link building for your site....

This is great tool because I can see the impact of changes I make, or efforts I put into the promotion or SEO of a site. I also have the site configured to alert me if a site loses Page Rank. Although much of the time one can not put a finger on why a site loses Page Rank, it is always good to investigate, significant changes to the Google Algorithm such as the so called Panda updates affect different sites in different ways, if after such a release the software alerts me to a drop in page rank for a site I can take action.

Today I have been looking at that script with fresh eyes, and have made some major improvements to it, it now records Google and Yahoo Back Links, Indexed pages in Google and Yahoo and Alexa rank.

I have plans to make this into software that I can release. I need to do some work on the interfaces and write an installer for the software, but I believe that others in my position will find this software useful. When I get a couple of days free, I will do this work and release it on my website, but for now my priority is getting Version 3.0 of the Datafeed Import Plugin Ready for its Beta testing and subsequent launch.

If you are interested in getting a copy of my Page Rank Monitor Software, please leave a comment on this post and I will get back to you.

Related posts:

1. Page Rank Monitor Plugin For WordPress I am looking at developing a page rank plugin for wordpress. I have a basic system that monitors the Page Rank of all my sites,...
2. Page Rank Sculpting I have been reading up on Google page rank for a couple of projects, both through work where I am attempting to educate non-techie people...
3. Build My Page Rank Review I have been using Build My Page Rank for three months now, I did not want to post this review any earlier as I wanted...
4. Bouncing Pagerank Over the last two months I have witnessed the Page Rank of many of my sites going up and own. I do not mean plus...
5. Are Nofollow Links Worthless? In my little mini series about SEO and Link building we have been looking at possible ways and ideas for link building for your site....

The obvious answer is no they have no value and indeed are worthless, this is based on an assumption that search engines do not take noFollow links into consideration, they do not follow them to index your site and they do not contribute to  your Search Rankings, however it seems that this is a very simplistic assumption.

To start with any link to your site has to have value, think of it from a non-search engine point of view, the user viewing a site does not know if it is follow or not, they just click on the link, link backs irrespective of their type generate traffic, traffic places eyes on your site, if your site has good content those people will in turn link back, those new links may or may not be do follow links, but the chances are that you will increase your back links.

It also seems that the search engines use the balance between follow and nofollow links to identify if your link building strategy is forced. One would not expect any site to have 100% do follow links, and one that does would appear to Google as being Spammy and un-natural, the likelihood is that they have paid for or otherwise exchanged those links in someway and as such are not a good indication of that sites value to the end user.

With this in mind we could say that too many do follow links compared to your nofollow links could be actually damaging your site.

We also have to consider that shock horror, there are other search engines than Google, those search engines deal with noFollow links in a different way to Google, they all have their own algorithms to work out the value of your site and its placement in the SERPs (Search engine result pages). So even though a no-follow link may not give you any Google juice, it may help you in Bing or Altavista.

It is possible that NoFollow links count towards backlinks but do not give you any Page Rank Juice. Back links are considered as a good thing by all search engines, a good balance of follow and nofollow back links can only be a good thing. More back links means more traffic, shows popularity of your site and in turn increases your credibility to the search engines algorithm.

I think that the answer is, if you have an opportunity for a link, take it irrespective of its type. This does not mean that you should not try to get dofollow links as a  priority, but nofollow links on a high Page Ranked site will give you all sorts of benefits.

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For the purposes of this article we will concentrate on Google. Success with Google is the most important aspect of any SEO.

There are many factors that contribute to the SEO of your site, some related to the site its self and some related to the marketing and link building programmes you employ. There are what are called ‘White hat methods’ very simple, common sense things that you must consider, accurate spelling, punctuation and grammar within the content of your site, valid HTML and CSS in the programming of your site and many more.

Then there are ‘Grey Hat’ methods which are a little cheeky, but if done correctly can help your site, these are things such as keyword density monitoring. Finally there are ‘Black hat’ methods, which are a big no, no. These are things like keyword cramming, adding content that is not human readable in the hope that the search engines will pick it up. Generally unless you are really up-to-date with the Google algorithm changes you will not get away with using Black hat methods and these will damage your site.

In this section, I will go through a number of factors that you should consider, I have divided them down into loose categories to help divide up the responsibilities for that part of the SEO.

You will need to decide upon your SEO strategy prior to starting out on your online campaign.

1. What keywords or phrases do you want to rank for
2. Single point of control for your online presence – someone who controls all web content, linking campaigns, google adwords, banner advertising, affiliate programmes. No-one does anything without that one person passing that work.
3. Site Content

Spelling, Punctuation and Grammar

Google takes a dim view of spelling, punctuation and grammar errors; this is something that can easily be perfect with proof reading and an easy way to win points.

On its own it will not improve your SEO, but errors in it can damage your SEO

Don’t get me to write your content for example…!

Unique content

DO NOT EVER COPY CONTENT from anywhere, Google is very good at spotting this and will instantly put you into the sandbox, the sandbox is something that Google deny even exists but Empirical evidence suggests that it is indeed fact. I have seen sites with a high Google page rank and a number one position for a search term disappear from the SERPs (Search engine results Positions) over night. If your sites gets put into the sandbox, you will be stuck there for many months and will not appear in the search engine results during that time, damaging your business as a result. It is therefore something that should be considered in everything you do.

Remember, the Algorithms that control the search engines are trying to make the results as useful as possible, what they are trying to do is become as human as possible and select the sites that a human would if they could physically trawl through the millions of pages and rank them manually. Therefore sites with interesting, unique and useful content will rank higher than sites with little, poor quality content.

Structure your content well, headings and sub-headings, bullet points and well formed paragraphs. Add the most important content near to the top of a page.

When we are talking about content we are looking at the words you write, images and other media you use.

Write for people first and search engines second and you will not go far wrong.

Regular and significant content Updates

Google likes new content on sites, it likes to know that they are still live and active sites, consider the number of new sites put up onto the web everyday, only a small proportion of those sites last more than a few days due to the time and effort required to keep an active site maintained. Google tries to filter those sites out and put active sites at the top of the SERPs.

The Google spider will keep indexing your site at regular intervals, you should ensure that it does not keep coming back and finding your site has not changed.

Keyword density

Keyword density is a ‘Greyhat’ it is balancing how many times your keywords appear in the content of your site.

When the Google spider comes to your site it index it and feed back its findings to the algorithm. The algorithm analyses the content of your site to find out what that site is about. It will look for words that are used regularly in your sites content, ‘solar panel’ for example, and it will then work out what that site is about.

In order to ensure that Google sees your site as one being about ‘Solar panels’ you should ensure that that phrase appears enough throughout the content of your site.

BUT… it is not quite that simple. As we have said previously, the aim of the search engine algorithm is to find content that is useful, if you stuff your content with keywords in order to get google to rank you for those keywords, your content becomes strange for humans to read. Google takes a dim view of this and looks for balanced content.

Having said this there are still ways in which you can ensure that your content contains enough instances of your keywords and phrases while not being deemed as keyword stuffing.

The formula for working this out is:

Keyword Density = ([Keyword Count]*100)/(Total Word Count]

So for example

-Total Word Count: 500
-CAR keyword uses: 12

‘CAR’ density = (12*100)/500

The Keyword density for ‘CAR’ on the page is 2.4%

A keyword density of 3-7% is said to be good, above 10% will be considered as keyword stuffing and below 3% it will be difficult for Google to identify what your site is about.

Fortunately a fantastic company called Digitalquill has developed a WordPress Plugin that will monitor this, across individual posts and across the whole site.

A copy of this plugin should be installed and the chosen keywords monitored for their density.

The balance of keywords should also be different depending on what page you are on. The page about free electricity should include more phrases related to budgets, saving money and free electricity rather than the environmental impact for example.

Use of WordPress Tags

Spiders love tags, they are another way that a website can be crawled. Use a good tag structure, again with keywords while avoiding keyword stuffing.

Look at you competition

Look at what your competition are going, they may not rank very well for your chosen keywords, but they may rank well for something you have not thought about, look at what keywords they rank for. Look at their content, what are they writing about.
Social networks

Make sure you have a presence on social networks, Linkedin, Facebook, Twitter, Digg and others, this will generate traffic and provide link backs to your site. It also adds authenticity to your site, all things that Google will pickup on when looking to analyse your site.

If you are a blogger, write a post per day and tweet the link, a simple but effective way of building your presence. If you sell in a niche, monitor the news for relevant news articles, advances in your niche write a small intro to those articles on your company website, and tweet the link to your review. This is keeping people informed about what is going on in the sector, providing a service that is not hard to achieve, but in turn has great advantages of raising the profile of the company.

Technical aspects

Monitor what the Google bot is doing

There is a great plugin that allows you to see what the Google bot has crawled on your site, this gives you an idea of how the spider is roaming your site and allows you to modify your strategy to suit.

Install the Google Bling plugin and have it send email reports to the person responsible for your web presence.

Valid HTML and CSS

It goes without saying that script errors, poorly formatted HTML and CSS spell a death warrant for a sites Google ranking. This is something that is easy to fix and ensure we get right. In its self it will not improve our SEO but poor HTML and CSS will damage SEO.

Image titles and Alt Tags

Image titles and ALT tags are very important, not only do they improve accessibility of your site (good news in googles eyes) they also allow you to get additional content and keywords into your site. Again do not do any keyword stuffing here, but one or two of your critical keywords worked into a description of the image is always good.

Page Titles, descriptions and keywords

Title tag:
The title tag should be used with 5-10 words to describe that page with a keyword rich description

Description tag:
The description tag is very important because it is this that search engines will use in the SERPs, the portion of text below your link. Users will use this to decide if they should visit your site or not. It should be up to 160 characters long and have several keywords in it.

Meta Keywords tag:
Us this to add in the critical keywords about your page, there is some debate as to if this is actually used by search engines anymore, however it does not do any hard and it is good practice to add it.

There is a good plugin for WordPress called ‘All in one SEO’ which adds additional fields to the WordPress post page. This allows you to control those fields above. Careful consideration should always be made for those fields.

Aged Domain names

Unfortunately for many Google does not like new domain names, it takes the view that recently registered domain names with website will be hear today and gone tomorrow, until that site proves it’s self. This is related to the issue above about regular updates to your site and keeping it active.

There is nothing we can do about this in terms of our company name and domain name, but we can find domain names that have a registration history. See section below on Keyword Domain names and mini-site structure.
Internal Links

Linking internally between pages is very important; this goes for your menu system and having additional links throughout the site.

Link Building

Very Important and very hard to achieve without spamming. Getting link backs to your site is a difficult job, ideally you want link backs from sites that are already trusted, these sites should be sites about the same niche as you are working in.

The problem we have is that no-one will want to link to an upstart site, you will need track record and will need to become known with a good reputation then links will follow.

There are a few things that you can do. Engage in discussions on forums, with a link back in your signature. Be careful to adhere to that forums policy otherwise you maybe seen as a spammer. Do not actively push the link to your site, engage in the discussions with helpful comments and advice; your link can be included as a side.

Post comments on blogs, many blogs will ask for your website link.

Also make sure that your link building policy is consistent, always link to the same domain name, always include the www (or exclude if your wish). Link to the same page (home page) or run several campaigns to different parts of your site, but the critical thing is to build a quantity of links to a specific URL.

Once you have some trading history, approach relevant sites and ask for a link back. Ask to be included in recommended supplier directories, but monitor all of these, record who you have asked and check your approved listing to ensure that it fits within our link building structure, if it does not get it modified.

Look at your competition; find out who is linking back to them:

In Google do a search such as links: domainName.com

This will show you all the sites linking back that site and give you an idea where you can get link backs.

Links for general sites, even if they are highly ranked are of no use unless they relate to some content that is related. An example would be If we could get a link on the front page of the BBC this would be great and would bring in huge traffic, but that traffic would be general and scattered. Google knows this and would say that the link was not worth as much as the huge page rank that the BBC has.

However, if the BBC write an article on your niche and within that article link back to your site, you will get the full effect of the Google juice.

One or two links will have no affect, you need 1000’s. However, build these over time, do not try and get 100s over night as you will be picked up for Spamming.
Anchor text

The anchor text is the text onto which the URL is added. It is critical that you are consistent with this, getting keywords into that link if possible without spamming. Don’t always use exactly the same Anchor text as Google will see this as being a link building exercise and will take a dim view.

Directory and file names – Permalinks

Most search engines will not follow dynamic links:

http://www.domainName.com/index.php?page=123

Ensure that you have your permalink system setup. This will allow you to add keywords into the URL which again is good for SEO

Your links should look something like:

http://www.domainName.com/about-your-nice-product

WordPress can manage this internally, but we should ensure that it is setup correctly.

Robots Exclusion File

Make sure you have a Robots exclusion file even if you are not going to exclude any robots. Many search engine spiders will simply not index your site if you do not have one. Use this robots exclude file to stop search engine spiders from indexing parts of your site, although I have personally never felt the need to do this there maybe instances where you do not want your information indexing by the search engines.

Site Map

A site map is very important, this not only improves the navigation of your site for the human visitor, it also ensures that the spiders can crawl your sites easily. Also Google takes a dim view of sites without one as they believe that they improve usability of a site and as such all good sites should have one.

Creating your own Web of sites

An experimental method of getting started in your link building is to create your own network of mini sites. These mini sites should not attempt to sell the product, they should be information sites, these will be totally separate from the dark star website and be hosted on their own domains.

These domains should be keyword rich domains, these domain names should not be registered in any name connected to the main company, different address/name. Ideally those domain names should already have been registered, and have a history in google. This is an art in its own right, you can monitor dropping domain names for keywords and try to register them as they become available or you and try and buy some domain names on the domain market.

Each of those mini sites will link back to the main site.

The hope is that if we have useful unique content on those mini sites people may link back to that site when they are writing a blog post about your niche and want someone to explain what they are for example.

This in turn shows Google that people trust those mini sites and Google will improve their ranking, in turn those sites are linking back to dark star so Google will see that those mini sites that it already trusts link to this site and as such they trust it and it follows that Google should also trust that site.

Ion addition, these sites will have their own unique content, this content will become indexed by Google, content which critically we control so we can modify, add to and update it, this will spread the net of our web presence wider.

If you start an affiliate programme this is something that you can get your affiliates to do, if each affiliate builds a mini site for you, maintains it, writes content for it and then links back to your site you are spreading your net even further, getting affiliates to do some of the SEO for you.

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Other pages within yourWordpress site will carry their own page rank, which may be different to that on of your main site. It will all depend on where incoming links point to in your site and if you have implemented any Page Rank Sculpting (see earlier post).

I am planning to develop this into a plugin that allows you to keep a history of the Page Rank for each post and page in your WordPress site so that you can monitor the performance of individual pages and posts, and monitor the impact of any link building programmes you embark on.

I am also planning some other features that may make this into more of an SEO monitor plugin, but I will see how difficult those are to implement.

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2. Page Rank Sculpting I have been reading up on Google page rank for a couple of projects, both through work where I am attempting to educate non-techie people...
3. Build My Page Rank Review I have been using Build My Page Rank for three months now, I did not want to post this review any earlier as I wanted...
4. Keywrod Density Monitor Plugin Version 1.2 Released I have just released a new version of my Keyword density monitor plugin. I had not done any work on the plugin for some time...
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The theory of page rank is documented at length by people who understand these things far better than I do so I will not go into the details, but suffice to say that Page Rank flows from site to site via their links. A simplistic model (which as Matt Cutts notes is a very simplistic model as in reality the algorithm that Google employ is very complex considering many factors) with a site that has a google page rank of 9 which has three external links (with follow) would mean that the page rank would follow equally down each link giving a page rank 3 advantage to each of those sites that are linked it.

There are many things that actually make this more complex including page rank flow decay factor of 10-15%. For these purposes we will keep it simple.

What is page rank sculpting

Page rank sculpting is where you manage the flow of page rank around your site using the no-follow tag on links that you do not want to give the page rank to, this effectively means that our site with a page rank of 9 with those three links could decide to no-follow one of those links meaning that the page rank advantage is divided between those two links.

This is important if you have sections of your site that you are not really worried about such as an about us page.

Is it a bad idea?

Matt Cutts points out that when web masters picked up on this page rank sculpting they found that they could dramatically improve the page rank distribution throughout their site, but in doing so made many parts of their site inaccessible to search engines and as such they were not indexed.

Many excluded forums and the like from the flow of page rank through their site, but this means that the raft of useful content within those forums were never indexed.

Google there do not recommend this practice above things that they see as more important, quality, unique content and a well structures and indexed site, that can be navigated by humans and search engines alike.

How to use it safely – the common sense approach

I agree with the Google approach here, they are trying to make their algorithm’s as human as possible, good content is king, write good content and people will come to read it, people coming to read it will share it with others and thus links to your site, and in return page rank.

There is a commonsense approach that can be employed here, there are pages in all sites that do not contain any information that would be of any use to search engines and only of any use to people visiting your site. There is an argument to add no-follows to the links to those pages, meaning that those that have do-follow will have a greater advantage from any page rank that comes to that site.

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3. Build My Page Rank Review I have been using Build My Page Rank for three months now, I did not want to post this review any earlier as I wanted...
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Sedo parking is very easy to use, I always try to add my domains to Sedo anyway, at least the ones I buy now. I do have 100′s of legacy domains which are still sitting on my account, some developed some not, which I really should re-visit at some point.

Once the domain is added to Sedo all you need do is change the nameserver to point to Sedos name servers. and Away you go, Sedo handles the rest. You can optimise the pages created by Sedo by adding keywords to the domain in your Sedo account, however as I recently blogged you can not add your own unique content to the Sedo parking page, which means that the content on that page is not unique.

At that point I did wonder what Google would think about these pages generated by Sedo, now after a few weeks of experimentation with a couple of domains I can tell you… Google don’t think much of them to be honest!

I bought a domain swapcars.org.uk, a domain very much targeted at this experiment, Swap Cars has a local search volume on Google of 160,000 searches per month and as such, the keyword domain should be a winner for Google for this search term, and indeed when I first registered it and first added the Sedo parking page, Google soon found the domain and was ranking it well on the first page of the serps (Search engine results).

With a domain of this nature, with that amount of search volume this would be a winner, the number of hits on the parking page started to grow and the clicks generated soon covered the cost of the domain for the first year, which at a basic level is always my first target for these small websites, designed simply to hold the domain name without costing me any money.

In recent days I have noticed that the clicks have stopped, and the traffic has ceased to hit the page.

I took a look at the SERPs and with the search term of swap cars I can no longer find the site listed.

I started to look at other similar domains I have parked with Sedo, all showed a similar pattern. This brings me to the conclusion that they have all been added to the dreaded Google sandbox.

The only possible reason for this is that Google does not like the Sedo Parking pages. I suspect that as one of the major aspects that Google is looking for unique (and there in Googles eyes useful) content, these pages do not provide any such unique content, rather they simply provide a page of links with duplicate text on those links.

I will carry on my experimentation with Sedo Parking, however, I do believe that it is time to again reconsider how I place parking or holding pages on my domain names. After all since it is so easy to knock up a website with WordPress and one of my plugins (datafeed import plugin and Amazon Import Plugin), and when I add careful unique content to those pages they soon start ranking well.

A good example of this is my Cloche website which now has a page rank of 2 with very minimal link building. This site took a matter of minutes to produce and is bringing in a steady income from affiliate earnings on Amazon and others.

The only problem I have is that some of the domain names that I bought were bought specifically for the Sedo Parking scenario relying on search volume and click earnings. Swap Cars would be a hard domain to create an affiliate website for, but perhaps it is worth the domain registration fee for this experiment.

I wonder if anyone else is having the same issues with Sedo and their domains. Have you found a solution to this?

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If you can find a domain name that has a low page rank, which has a live site with good up-to-date content and good link backs the chances are that during the next page rank review the site may get a higher page rank and thus be worth more after the page rank review than before.

On the converse side if you are selling domains, it is worth keeping hold of domains until after the review to see what impact it will have on your domains page rank.

Remember though that page rank can also go down as well as up so a domain name may be worth less after the review. This is where your gambling spirit will come in!

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