I first thought this was to do with the new Panda updates (and probably still is) but this is happening to all sites, sites that have not been touched for months and sites that I am working on adding content to. There seems to be no pattern to this behaviour.

It is not just the reporting of the page rank either, the listing of the sites in the SERPs is also affected, which in turn affects traffic which on days where pagerank is low I am experiencing a 50% drop in traffic, whereas when it is high the traffic stats recover.

I am in the process of writing some software that will monitor the page rank of a site, I usually run this once a month, but I have changed it to monitor daily for the next month, I will see if I can record some of this behaviour.

I wonder if Google are testing something new…

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This is great tool because I can see the impact of changes I make, or efforts I put into the promotion or SEO of a site. I also have the site configured to alert me if a site loses Page Rank. Although much of the time one can not put a finger on why a site loses Page Rank, it is always good to investigate, significant changes to the Google Algorithm such as the so called Panda updates affect different sites in different ways, if after such a release the software alerts me to a drop in page rank for a site I can take action.

Today I have been looking at that script with fresh eyes, and have made some major improvements to it, it now records Google and Yahoo Back Links, Indexed pages in Google and Yahoo and Alexa rank.

I have plans to make this into software that I can release. I need to do some work on the interfaces and write an installer for the software, but I believe that others in my position will find this software useful. When I get a couple of days free, I will do this work and release it on my website, but for now my priority is getting Version 3.0 of the Datafeed Import Plugin Ready for its Beta testing and subsequent launch.

If you are interested in getting a copy of my Page Rank Monitor Software, please leave a comment on this post and I will get back to you.

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It seems there is a bug in Blogger.com with IE9 meaning that you can not click the publish button. I wonder if anyone else has found this? Is this another example of poor quality developers who simply discount Internet Explorer because ‘it doesn’t fit to the standards. Poor show Google.

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I have dabbled in Pay per click (PPC) for some of my affiliate work and software products, so I thought that I would setup some PPC adwords for the hosue we have for sale.

The only problem is I am not in control of the traffic so I can not see if it is successful or not, perhaps I would send it through a landing page first so I can track the clicks.

One never knows, perhaps you can sell a house using PPC, we will see!

If you want to see details of the house we are selling in Hessle, East Yorkshire have a look at the Reeds Rains website

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This revolution has been driven by  the success of the Iphone, other manufacturers have now caught-up and arguably overtaken the Iphone in terms of the functionality of the phones.

This smart phone revolution is perhaps opening up new areas of SEO in some fairly diverse and previously unrelated areas, the biggest one of these which really amazes me is that perhaps rich media such as images and video will become more and more a part of SEO as we move forward.

SEO for mobile browsers

The most obvious consideration for SEO of your site is to make sure that your site is optimized for mobile browsers. I am sure that Google will soon be adding this to your algorithm to ensure that all sites work in mobile browsers.

Bar Code scanning and product searches

Bar code scanning on your mobile allows you to search for a product by its IBAN, ISBN or other bar code. If then, on your site, you make sure that you include the barcode details then your site will be found when the device searches for that barcode.

Google Goggles image recognition

Google googles is something that has really blown me away when I have used it, it is really on the verge of being voodoo!  Take a photograph of a book, CD, DVD, Logo and it will analyse it and tell you what it is, where to buy it from and how much it is.

I know getting the price etc. is easy, but marching the image to a known image within googles index really does impress.

As you do, I put a picture of myself into it to see what it came back with, it was a picture of me in a cafe, and unfortunately (or fortunately) it did not know me, but it did come back and tell me what the painting on the wall behind me was called!

What does this mean for SEO? Well google must be building up an index of images who’s subject they know. The question is how are they getting that data? the most obvious answer to this is that they are using the image meta data such as image names and alt tags given to those images by web masters.

This shows how important that data is, we already know it is important for traditional SEO, but it might be even more important as you get images on your site indexed by google, and then used as being the bench mark for those comparisons.

In addition it is clear that if Google are going to rely on those details they will make them more and more important to their algorithm.

Image Location Meta data

When you take a photograph with your GPS enabled smartphone it will include Exif data for the longitude and latitude where that image was taken. This means that this data can be used by search engines when they index those images to find out where that image was taken and perhaps even give an indication or assumption as to the subject of that image.

Google Places

It is clearly critical that you have your business listed on Google Places, especially if you are a retail or service business. All these phones now have GPS and know where the device is so they can provide location related searches.

In the future this will extend from the cafe, restaurant or petrol station as people cotton on to what they can do with this, the searches are endless. This is where SEO is actually driving real footfall to your off line business.

The obvious question to this is how does one measure the success of your website in this case, if you are driving real footfall to your off line shop via the success of your SEO or your ranking in Google places how do you measure its success?

A move away from the ‘Web’ to the ‘Internet’

In this I mean that we are perhaps seeing the start of a move away from the traditional website being the sole use of the Internet for a majority of people. Smart phones now access the web in a number of different ways through various apps.  A good example of this is the Twitter apps, I wonder how many people now only access twitter via the app on their phone rather than going to the twitter.com website.

These days in this new world, Perhaps one should always be looking for apps to support your website. I am particularly considering some of my sites, where I could direct relevant, targeted information to users via apps.

What would this mean in terms of SEO? Dare I say it, perhaps Googles ‘Search engine’ days are over, perhaps the new method of getting information to people will be via apps, so making the right app and getting it onto peoples phones will be the next big thing.

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If you use our plugin please do update it via the WordPress interface, if you do not use it and you are a WordPress blogger or use WordPress as a basis to your websites, the Keyword density plugin will really help you in looking at the SEO of your site, better still it is free!

The plugin has been updated so that it can monitor the keyword density of keyword phrases of up to three words in length.

It now also monitors the keywords on pages as well as posts and we have tweaked the algorithm for the calculation of the keyword density to improve it.

We are also planning on some more updates for this WordPress plugin as after using it on this current project we can see how valuable it is for content writers.

We plan to include stats for keywords in page titles, image alt tags and names, heading tags, wordpress tags and more. This will give yo a greater indication of how well you are utilizing your chosen keywords throughout your WordPress blog. In addition keywords in some areas of your website carry greater weight than in other areas in terms of SEO.

I have also created a website specifically for the keyword density plugin for wordpress. This website gives more information about the plugin, keyword density and how it works.

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For the purposes of this article we will concentrate on Google. Success with Google is the most important aspect of any SEO.

There are many factors that contribute to the SEO of your site, some related to the site its self and some related to the marketing and link building programmes you employ. There are what are called ‘White hat methods’ very simple, common sense things that you must consider, accurate spelling, punctuation and grammar within the content of your site, valid HTML and CSS in the programming of your site and many more.

Then there are ‘Grey Hat’ methods which are a little cheeky, but if done correctly can help your site, these are things such as keyword density monitoring. Finally there are ‘Black hat’ methods, which are a big no, no. These are things like keyword cramming, adding content that is not human readable in the hope that the search engines will pick it up. Generally unless you are really up-to-date with the Google algorithm changes you will not get away with using Black hat methods and these will damage your site.

In this section, I will go through a number of factors that you should consider, I have divided them down into loose categories to help divide up the responsibilities for that part of the SEO.

You will need to decide upon your SEO strategy prior to starting out on your online campaign.

1. What keywords or phrases do you want to rank for
2. Single point of control for your online presence – someone who controls all web content, linking campaigns, google adwords, banner advertising, affiliate programmes. No-one does anything without that one person passing that work.
3. Site Content

Spelling, Punctuation and Grammar

Google takes a dim view of spelling, punctuation and grammar errors; this is something that can easily be perfect with proof reading and an easy way to win points.

On its own it will not improve your SEO, but errors in it can damage your SEO

Don’t get me to write your content for example…!

Unique content

DO NOT EVER COPY CONTENT from anywhere, Google is very good at spotting this and will instantly put you into the sandbox, the sandbox is something that Google deny even exists but Empirical evidence suggests that it is indeed fact. I have seen sites with a high Google page rank and a number one position for a search term disappear from the SERPs (Search engine results Positions) over night. If your sites gets put into the sandbox, you will be stuck there for many months and will not appear in the search engine results during that time, damaging your business as a result. It is therefore something that should be considered in everything you do.

Remember, the Algorithms that control the search engines are trying to make the results as useful as possible, what they are trying to do is become as human as possible and select the sites that a human would if they could physically trawl through the millions of pages and rank them manually. Therefore sites with interesting, unique and useful content will rank higher than sites with little, poor quality content.

Structure your content well, headings and sub-headings, bullet points and well formed paragraphs. Add the most important content near to the top of a page.

When we are talking about content we are looking at the words you write, images and other media you use.

Write for people first and search engines second and you will not go far wrong.

Regular and significant content Updates

Google likes new content on sites, it likes to know that they are still live and active sites, consider the number of new sites put up onto the web everyday, only a small proportion of those sites last more than a few days due to the time and effort required to keep an active site maintained. Google tries to filter those sites out and put active sites at the top of the SERPs.

The Google spider will keep indexing your site at regular intervals, you should ensure that it does not keep coming back and finding your site has not changed.

Keyword density

Keyword density is a ‘Greyhat’ it is balancing how many times your keywords appear in the content of your site.

When the Google spider comes to your site it index it and feed back its findings to the algorithm. The algorithm analyses the content of your site to find out what that site is about. It will look for words that are used regularly in your sites content, ‘solar panel’ for example, and it will then work out what that site is about.

In order to ensure that Google sees your site as one being about ‘Solar panels’ you should ensure that that phrase appears enough throughout the content of your site.

BUT… it is not quite that simple. As we have said previously, the aim of the search engine algorithm is to find content that is useful, if you stuff your content with keywords in order to get google to rank you for those keywords, your content becomes strange for humans to read. Google takes a dim view of this and looks for balanced content.

Having said this there are still ways in which you can ensure that your content contains enough instances of your keywords and phrases while not being deemed as keyword stuffing.

The formula for working this out is:

Keyword Density = ([Keyword Count]*100)/(Total Word Count]

So for example

-Total Word Count: 500
-CAR keyword uses: 12

‘CAR’ density = (12*100)/500

The Keyword density for ‘CAR’ on the page is 2.4%

A keyword density of 3-7% is said to be good, above 10% will be considered as keyword stuffing and below 3% it will be difficult for Google to identify what your site is about.

Fortunately a fantastic company called Digitalquill has developed a WordPress Plugin that will monitor this, across individual posts and across the whole site.

A copy of this plugin should be installed and the chosen keywords monitored for their density.

The balance of keywords should also be different depending on what page you are on. The page about free electricity should include more phrases related to budgets, saving money and free electricity rather than the environmental impact for example.

Use of WordPress Tags

Spiders love tags, they are another way that a website can be crawled. Use a good tag structure, again with keywords while avoiding keyword stuffing.

Look at you competition

Look at what your competition are going, they may not rank very well for your chosen keywords, but they may rank well for something you have not thought about, look at what keywords they rank for. Look at their content, what are they writing about.
Social networks

Make sure you have a presence on social networks, Linkedin, Facebook, Twitter, Digg and others, this will generate traffic and provide link backs to your site. It also adds authenticity to your site, all things that Google will pickup on when looking to analyse your site.

If you are a blogger, write a post per day and tweet the link, a simple but effective way of building your presence. If you sell in a niche, monitor the news for relevant news articles, advances in your niche write a small intro to those articles on your company website, and tweet the link to your review. This is keeping people informed about what is going on in the sector, providing a service that is not hard to achieve, but in turn has great advantages of raising the profile of the company.

Technical aspects

Monitor what the Google bot is doing

There is a great plugin that allows you to see what the Google bot has crawled on your site, this gives you an idea of how the spider is roaming your site and allows you to modify your strategy to suit.

Install the Google Bling plugin and have it send email reports to the person responsible for your web presence.

Valid HTML and CSS

It goes without saying that script errors, poorly formatted HTML and CSS spell a death warrant for a sites Google ranking. This is something that is easy to fix and ensure we get right. In its self it will not improve our SEO but poor HTML and CSS will damage SEO.

Image titles and Alt Tags

Image titles and ALT tags are very important, not only do they improve accessibility of your site (good news in googles eyes) they also allow you to get additional content and keywords into your site. Again do not do any keyword stuffing here, but one or two of your critical keywords worked into a description of the image is always good.

Page Titles, descriptions and keywords

Title tag:
The title tag should be used with 5-10 words to describe that page with a keyword rich description

Description tag:
The description tag is very important because it is this that search engines will use in the SERPs, the portion of text below your link. Users will use this to decide if they should visit your site or not. It should be up to 160 characters long and have several keywords in it.

Meta Keywords tag:
Us this to add in the critical keywords about your page, there is some debate as to if this is actually used by search engines anymore, however it does not do any hard and it is good practice to add it.

There is a good plugin for WordPress called ‘All in one SEO’ which adds additional fields to the WordPress post page. This allows you to control those fields above. Careful consideration should always be made for those fields.

Aged Domain names

Unfortunately for many Google does not like new domain names, it takes the view that recently registered domain names with website will be hear today and gone tomorrow, until that site proves it’s self. This is related to the issue above about regular updates to your site and keeping it active.

There is nothing we can do about this in terms of our company name and domain name, but we can find domain names that have a registration history. See section below on Keyword Domain names and mini-site structure.
Internal Links

Linking internally between pages is very important; this goes for your menu system and having additional links throughout the site.

Link Building

Very Important and very hard to achieve without spamming. Getting link backs to your site is a difficult job, ideally you want link backs from sites that are already trusted, these sites should be sites about the same niche as you are working in.

The problem we have is that no-one will want to link to an upstart site, you will need track record and will need to become known with a good reputation then links will follow.

There are a few things that you can do. Engage in discussions on forums, with a link back in your signature. Be careful to adhere to that forums policy otherwise you maybe seen as a spammer. Do not actively push the link to your site, engage in the discussions with helpful comments and advice; your link can be included as a side.

Post comments on blogs, many blogs will ask for your website link.

Also make sure that your link building policy is consistent, always link to the same domain name, always include the www (or exclude if your wish). Link to the same page (home page) or run several campaigns to different parts of your site, but the critical thing is to build a quantity of links to a specific URL.

Once you have some trading history, approach relevant sites and ask for a link back. Ask to be included in recommended supplier directories, but monitor all of these, record who you have asked and check your approved listing to ensure that it fits within our link building structure, if it does not get it modified.

Look at your competition; find out who is linking back to them:

In Google do a search such as links: domainName.com

This will show you all the sites linking back that site and give you an idea where you can get link backs.

Links for general sites, even if they are highly ranked are of no use unless they relate to some content that is related. An example would be If we could get a link on the front page of the BBC this would be great and would bring in huge traffic, but that traffic would be general and scattered. Google knows this and would say that the link was not worth as much as the huge page rank that the BBC has.

However, if the BBC write an article on your niche and within that article link back to your site, you will get the full effect of the Google juice.

One or two links will have no affect, you need 1000’s. However, build these over time, do not try and get 100s over night as you will be picked up for Spamming.
Anchor text

The anchor text is the text onto which the URL is added. It is critical that you are consistent with this, getting keywords into that link if possible without spamming. Don’t always use exactly the same Anchor text as Google will see this as being a link building exercise and will take a dim view.

Directory and file names – Permalinks

Most search engines will not follow dynamic links:

http://www.domainName.com/index.php?page=123

Ensure that you have your permalink system setup. This will allow you to add keywords into the URL which again is good for SEO

Your links should look something like:

http://www.domainName.com/about-your-nice-product

WordPress can manage this internally, but we should ensure that it is setup correctly.

Robots Exclusion File

Make sure you have a Robots exclusion file even if you are not going to exclude any robots. Many search engine spiders will simply not index your site if you do not have one. Use this robots exclude file to stop search engine spiders from indexing parts of your site, although I have personally never felt the need to do this there maybe instances where you do not want your information indexing by the search engines.

Site Map

A site map is very important, this not only improves the navigation of your site for the human visitor, it also ensures that the spiders can crawl your sites easily. Also Google takes a dim view of sites without one as they believe that they improve usability of a site and as such all good sites should have one.

Creating your own Web of sites

An experimental method of getting started in your link building is to create your own network of mini sites. These mini sites should not attempt to sell the product, they should be information sites, these will be totally separate from the dark star website and be hosted on their own domains.

These domains should be keyword rich domains, these domain names should not be registered in any name connected to the main company, different address/name. Ideally those domain names should already have been registered, and have a history in google. This is an art in its own right, you can monitor dropping domain names for keywords and try to register them as they become available or you and try and buy some domain names on the domain market.

Each of those mini sites will link back to the main site.

The hope is that if we have useful unique content on those mini sites people may link back to that site when they are writing a blog post about your niche and want someone to explain what they are for example.

This in turn shows Google that people trust those mini sites and Google will improve their ranking, in turn those sites are linking back to dark star so Google will see that those mini sites that it already trusts link to this site and as such they trust it and it follows that Google should also trust that site.

Ion addition, these sites will have their own unique content, this content will become indexed by Google, content which critically we control so we can modify, add to and update it, this will spread the net of our web presence wider.

If you start an affiliate programme this is something that you can get your affiliates to do, if each affiliate builds a mini site for you, maintains it, writes content for it and then links back to your site you are spreading your net even further, getting affiliates to do some of the SEO for you.

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The theory of page rank is documented at length by people who understand these things far better than I do so I will not go into the details, but suffice to say that Page Rank flows from site to site via their links. A simplistic model (which as Matt Cutts notes is a very simplistic model as in reality the algorithm that Google employ is very complex considering many factors) with a site that has a google page rank of 9 which has three external links (with follow) would mean that the page rank would follow equally down each link giving a page rank 3 advantage to each of those sites that are linked it.

There are many things that actually make this more complex including page rank flow decay factor of 10-15%. For these purposes we will keep it simple.

What is page rank sculpting

Page rank sculpting is where you manage the flow of page rank around your site using the no-follow tag on links that you do not want to give the page rank to, this effectively means that our site with a page rank of 9 with those three links could decide to no-follow one of those links meaning that the page rank advantage is divided between those two links.

This is important if you have sections of your site that you are not really worried about such as an about us page.

Is it a bad idea?

Matt Cutts points out that when web masters picked up on this page rank sculpting they found that they could dramatically improve the page rank distribution throughout their site, but in doing so made many parts of their site inaccessible to search engines and as such they were not indexed.

Many excluded forums and the like from the flow of page rank through their site, but this means that the raft of useful content within those forums were never indexed.

Google there do not recommend this practice above things that they see as more important, quality, unique content and a well structures and indexed site, that can be navigated by humans and search engines alike.

How to use it safely – the common sense approach

I agree with the Google approach here, they are trying to make their algorithm’s as human as possible, good content is king, write good content and people will come to read it, people coming to read it will share it with others and thus links to your site, and in return page rank.

There is a commonsense approach that can be employed here, there are pages in all sites that do not contain any information that would be of any use to search engines and only of any use to people visiting your site. There is an argument to add no-follows to the links to those pages, meaning that those that have do-follow will have a greater advantage from any page rank that comes to that site.

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This means that in a month and a half I have written 10,000 words. Good progress and I hope that there is not too much waffle.

Blar, Blar, Blar Blar Blar!!!

I hope that it is useful. I try and keep both friends and family updated on life and use this blog to post about projects, tech and DIY which will hopefully help others.

The visitor numbers are also up a little this month (0.87%) despite the site being down due to the server issues I had. I am also please to see that I come on the first page of Googles SERPs for the term ‘kitchen orangery extension’

I must get my twitter and facebook updater plugins working again, I used to use Ping.fm but they do not appear to be working at the moment so I will need to find another solution.

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It is not the best search term I rank for but I thought it was fun. I will be working on moving it up those SERPs.

Seriously if you have found this blog with the Simonstone Hall search term it is well worth a stay. We have been many times now and had our wedding there in August 2009. I have yet to find anywhere better.

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I have today done many searches on my laptop and I am not seeing this new feature, and I have also just tried a search on the media centre again but I see the normal google functionality.

I have done some searches and apparently it is indeed a feature that Google are releasing. See TechCrunch

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I use the Google Bot Bling plugin for WordPress which tells you when Google has visited your site and emails you a log of what was indexed. I noticed this email and saw that my latest post had been indexed so I tried a search in google for ‘Coroline corrugated bitumen’ and this site came 5th in the search engine results page (SERPS)

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Why would I not want to publish when I write them? Well for various reasons, generally I will write a whole bunch of posts in one go and then schedule them to be published over the coming days to ensure that there is a constant feed of content to the live site, rather than a big chunk and then nothing for weeks followed by a big chunk again.

Having a constant stream of regularly posted content is better for Search Engines (SEO) especially for Google. There is a chance that Google would see a mass of published content as being SPAM rather than being genuine content if it did not fit within the pattern of posting for that site.

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Images are also very useful for search engines, Google indexes images and a great deal of traffic can be obtained from images search traffic, and also alt tags and images names are all used by the Google index.

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Sedo parking is very easy to use, I always try to add my domains to Sedo anyway, at least the ones I buy now. I do have 100′s of legacy domains which are still sitting on my account, some developed some not, which I really should re-visit at some point.

Once the domain is added to Sedo all you need do is change the nameserver to point to Sedos name servers. and Away you go, Sedo handles the rest. You can optimise the pages created by Sedo by adding keywords to the domain in your Sedo account, however as I recently blogged you can not add your own unique content to the Sedo parking page, which means that the content on that page is not unique.

At that point I did wonder what Google would think about these pages generated by Sedo, now after a few weeks of experimentation with a couple of domains I can tell you… Google don’t think much of them to be honest!

I bought a domain swapcars.org.uk, a domain very much targeted at this experiment, Swap Cars has a local search volume on Google of 160,000 searches per month and as such, the keyword domain should be a winner for Google for this search term, and indeed when I first registered it and first added the Sedo parking page, Google soon found the domain and was ranking it well on the first page of the serps (Search engine results).

With a domain of this nature, with that amount of search volume this would be a winner, the number of hits on the parking page started to grow and the clicks generated soon covered the cost of the domain for the first year, which at a basic level is always my first target for these small websites, designed simply to hold the domain name without costing me any money.

In recent days I have noticed that the clicks have stopped, and the traffic has ceased to hit the page.

I took a look at the SERPs and with the search term of swap cars I can no longer find the site listed.

I started to look at other similar domains I have parked with Sedo, all showed a similar pattern. This brings me to the conclusion that they have all been added to the dreaded Google sandbox.

The only possible reason for this is that Google does not like the Sedo Parking pages. I suspect that as one of the major aspects that Google is looking for unique (and there in Googles eyes useful) content, these pages do not provide any such unique content, rather they simply provide a page of links with duplicate text on those links.

I will carry on my experimentation with Sedo Parking, however, I do believe that it is time to again reconsider how I place parking or holding pages on my domain names. After all since it is so easy to knock up a website with WordPress and one of my plugins (datafeed import plugin and Amazon Import Plugin), and when I add careful unique content to those pages they soon start ranking well.

A good example of this is my Cloche website which now has a page rank of 2 with very minimal link building. This site took a matter of minutes to produce and is bringing in a steady income from affiliate earnings on Amazon and others.

The only problem I have is that some of the domain names that I bought were bought specifically for the Sedo Parking scenario relying on search volume and click earnings. Swap Cars would be a hard domain to create an affiliate website for, but perhaps it is worth the domain registration fee for this experiment.

I wonder if anyone else is having the same issues with Sedo and their domains. Have you found a solution to this?

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This and my other blog Earning From Affiliates was hacked and links to spyware added to the bottom of some of my sites, I assume this was some form of SQL injection attack on a vulnerability in WordPress.

As soon as I found this problem (hours after it happened) the site was cleaned, repaired and wordpress upgraded to fix the vulnerability, however by that time Google has showing a warning about the sites. No problem, all I should need to do is use the Google Webmaster tools to contact Google and ask them to re-check the site and remove the warnings. No… not that easy at all, emails and messages to Google went without a response. Weeks turned into months and I got fed up with the mess and was about to simply bin the sites when I thoughts I would have one more try and what do you know the warnings were removed and all is now back to normal running.
It has meant that the sites have been without updates for so long that their readers have probably long gone, any ranking in Google or other search engines has been damaged if not set back to zero so I am effectively starting afresh, although I do have the advantage that both sites still have their content, which is all self written unique content.

I have been busy over the last year, I was married in August to the wonderful and beautify Cheryl, her and our Daughter Eva are my life.

I have also been working on other projects, mainly software projects relating to Affiliate marketing, which have been much more successful that I could ever have hoped.

I will post more details about those projects in the coming days, but for now I just wanted to add a note to say I was back and I will be trying to find the time to post regularly and put some effort into these sites.

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If you can find a domain name that has a low page rank, which has a live site with good up-to-date content and good link backs the chances are that during the next page rank review the site may get a higher page rank and thus be worth more after the page rank review than before.

On the converse side if you are selling domains, it is worth keeping hold of domains until after the review to see what impact it will have on your domains page rank.

Remember though that page rank can also go down as well as up so a domain name may be worth less after the review. This is where your gambling spirit will come in!

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