It is interesting however from a journalistic point of view that, they claim the decision to close the paper is in response to the alleged activities and nothing to do with making the sun into a Sunday paper, and that this decision has not been taken. However, the domain name registration activity seems to show differently.

thesundaysun.co.uk
thesundaysun.com
sunonsunday.co.uk

These domain names (and perhaps others), were all first registered on the 5th July 2011, before any rumors or announcements had been made. They have all been registered either by proxy registration service or by withholding the registrants details.

It is also interesting to note that they have been registered as a UK individual, if this is indeed News Corp registering these domains, they are breaking the terms and conditions of Nominet, as a company they have to register a domain as a company, and indeed, as a company they can not keep their whois details private.

This raises the question, was the decision to close the News of the World a stunt, and we will see the Sun On Sunday very soon?

Here are some extracts from the whois records:

Domain name:
sunonsunday.co.uk

Registrant:
Mediaspring

Registrant type:
UK Individual

Registrant’s address:
The registrant is a non-trading individual who has opted to have their
address omitted from the WHOIS service.

Registrar:
Webfusion Ltd t/a 123-reg [Tag = 123-REG]
URL: http://www.123-reg.co.uk

Relevant dates:
Registered on: 05-Jul-2011
Renewal date:  05-Jul-2013
Last updated:  07-Jul-2011

Registration status:
Registration request being processed.

Name servers:
ns.123-reg.co.uk
ns2.123-reg.co.uk

Domain name:
thesunonsunday.co.uk

Registrant:
Mediaspring

Registrant type:
UK Individual

Registrant’s address:
The registrant is a non-trading individual who has opted to have their
address omitted from the WHOIS service.

Registrar:
Webfusion Ltd t/a 123-reg [Tag = 123-REG]
URL: http://www.123-reg.co.uk

Relevant dates:
Registered on: 05-Jul-2011
Renewal date:  05-Jul-2013
Last updated:  07-Jul-2011

Registration status:
Registration request being processed.

Name servers:
ns.123-reg.co.uk
ns2.123-reg.co.uk

Domain Name:            THESUNONSUNDAY.COM
Created Date:           05-Jul-2011
Expiry Date:            05-Jul-2013
Nameserver:             ns.123-reg.co.uk
Nameserver:             ns2.123-reg.co.uk
Registrant Name:        Identity Protection Service
Registrant Company:     Identity Protect Limited
Registrant Address:     PO BOX 1125
Registrant Address:
Registrant Address:
Registrant Address:     Guildford
Registrant Address:     Surrey
Registrant Address:     GU1 9LU
Registrant Address:     United Kingdom
Technical Name:         Identity Protection Service
Technical Company:      Identity Protect Limited
Technical Address:      PO BOX 1125
Technical Address:
Technical Address:
Technical Address:      Guildford
Technical Address:      Surrey
Technical Address:      GU1 9LU
Technical Address:      United Kingdom
Technical Email:        thesunonsunday.com@identity-protect.org
Technical Tel:          +44.1483307527
Technical Fax:          +44.1483304031
Administrative Name:    Identity Protection Service
Administrative Company: Identity Protect Limited
Administrative Address: PO BOX 1125
Administrative Address:
Administrative Address:
Administrative Address: Guildford
Administrative Address: Surrey
Administrative Address: GU1 9LU
Administrative Address: United Kingdom
Administrative Email:   thesunonsunday.com@identity-protect.org
Administrative Tel:     +44.1483307527
Administrative Fax:     +44.1483304031

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dukeofcambridge.org.uk
duchessofcambridge.org.uk

I have put them on Sedo and the domain names have already generated some clicks and visitors, they are yet to spark any kind of affer for the domains, we will see what happens.

On another note, the refferenndum for the Alternative Vote system is on Thursday, I still own the domain names for the Alternative vote system, on Thursday night they will either become worthless of the system is voted out or they will become more valuble if it is the method of voting system that is chosen by the British people. If you want to take a gamble, the domain names are still forsale:

alternativevote.co.uk
alternativevote.org.uk
alternativevotesystem.co.uk
alternativevotesystem.org.uk

Make an offer for these domain names either over at Sedo or on Quill Internet

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For the purposes of this article we will concentrate on Google. Success with Google is the most important aspect of any SEO.

There are many factors that contribute to the SEO of your site, some related to the site its self and some related to the marketing and link building programmes you employ. There are what are called ‘White hat methods’ very simple, common sense things that you must consider, accurate spelling, punctuation and grammar within the content of your site, valid HTML and CSS in the programming of your site and many more.

Then there are ‘Grey Hat’ methods which are a little cheeky, but if done correctly can help your site, these are things such as keyword density monitoring. Finally there are ‘Black hat’ methods, which are a big no, no. These are things like keyword cramming, adding content that is not human readable in the hope that the search engines will pick it up. Generally unless you are really up-to-date with the Google algorithm changes you will not get away with using Black hat methods and these will damage your site.

In this section, I will go through a number of factors that you should consider, I have divided them down into loose categories to help divide up the responsibilities for that part of the SEO.

You will need to decide upon your SEO strategy prior to starting out on your online campaign.

1. What keywords or phrases do you want to rank for
2. Single point of control for your online presence – someone who controls all web content, linking campaigns, google adwords, banner advertising, affiliate programmes. No-one does anything without that one person passing that work.
3. Site Content

Spelling, Punctuation and Grammar

Google takes a dim view of spelling, punctuation and grammar errors; this is something that can easily be perfect with proof reading and an easy way to win points.

On its own it will not improve your SEO, but errors in it can damage your SEO

Don’t get me to write your content for example…!

Unique content

DO NOT EVER COPY CONTENT from anywhere, Google is very good at spotting this and will instantly put you into the sandbox, the sandbox is something that Google deny even exists but Empirical evidence suggests that it is indeed fact. I have seen sites with a high Google page rank and a number one position for a search term disappear from the SERPs (Search engine results Positions) over night. If your sites gets put into the sandbox, you will be stuck there for many months and will not appear in the search engine results during that time, damaging your business as a result. It is therefore something that should be considered in everything you do.

Remember, the Algorithms that control the search engines are trying to make the results as useful as possible, what they are trying to do is become as human as possible and select the sites that a human would if they could physically trawl through the millions of pages and rank them manually. Therefore sites with interesting, unique and useful content will rank higher than sites with little, poor quality content.

Structure your content well, headings and sub-headings, bullet points and well formed paragraphs. Add the most important content near to the top of a page.

When we are talking about content we are looking at the words you write, images and other media you use.

Write for people first and search engines second and you will not go far wrong.

Regular and significant content Updates

Google likes new content on sites, it likes to know that they are still live and active sites, consider the number of new sites put up onto the web everyday, only a small proportion of those sites last more than a few days due to the time and effort required to keep an active site maintained. Google tries to filter those sites out and put active sites at the top of the SERPs.

The Google spider will keep indexing your site at regular intervals, you should ensure that it does not keep coming back and finding your site has not changed.

Keyword density

Keyword density is a ‘Greyhat’ it is balancing how many times your keywords appear in the content of your site.

When the Google spider comes to your site it index it and feed back its findings to the algorithm. The algorithm analyses the content of your site to find out what that site is about. It will look for words that are used regularly in your sites content, ‘solar panel’ for example, and it will then work out what that site is about.

In order to ensure that Google sees your site as one being about ‘Solar panels’ you should ensure that that phrase appears enough throughout the content of your site.

BUT… it is not quite that simple. As we have said previously, the aim of the search engine algorithm is to find content that is useful, if you stuff your content with keywords in order to get google to rank you for those keywords, your content becomes strange for humans to read. Google takes a dim view of this and looks for balanced content.

Having said this there are still ways in which you can ensure that your content contains enough instances of your keywords and phrases while not being deemed as keyword stuffing.

The formula for working this out is:

Keyword Density = ([Keyword Count]*100)/(Total Word Count]

So for example

-Total Word Count: 500
-CAR keyword uses: 12

‘CAR’ density = (12*100)/500

The Keyword density for ‘CAR’ on the page is 2.4%

A keyword density of 3-7% is said to be good, above 10% will be considered as keyword stuffing and below 3% it will be difficult for Google to identify what your site is about.

Fortunately a fantastic company called Digitalquill has developed a WordPress Plugin that will monitor this, across individual posts and across the whole site.

A copy of this plugin should be installed and the chosen keywords monitored for their density.

The balance of keywords should also be different depending on what page you are on. The page about free electricity should include more phrases related to budgets, saving money and free electricity rather than the environmental impact for example.

Use of WordPress Tags

Spiders love tags, they are another way that a website can be crawled. Use a good tag structure, again with keywords while avoiding keyword stuffing.

Look at you competition

Look at what your competition are going, they may not rank very well for your chosen keywords, but they may rank well for something you have not thought about, look at what keywords they rank for. Look at their content, what are they writing about.
Social networks

Make sure you have a presence on social networks, Linkedin, Facebook, Twitter, Digg and others, this will generate traffic and provide link backs to your site. It also adds authenticity to your site, all things that Google will pickup on when looking to analyse your site.

If you are a blogger, write a post per day and tweet the link, a simple but effective way of building your presence. If you sell in a niche, monitor the news for relevant news articles, advances in your niche write a small intro to those articles on your company website, and tweet the link to your review. This is keeping people informed about what is going on in the sector, providing a service that is not hard to achieve, but in turn has great advantages of raising the profile of the company.

Technical aspects

Monitor what the Google bot is doing

There is a great plugin that allows you to see what the Google bot has crawled on your site, this gives you an idea of how the spider is roaming your site and allows you to modify your strategy to suit.

Install the Google Bling plugin and have it send email reports to the person responsible for your web presence.

Valid HTML and CSS

It goes without saying that script errors, poorly formatted HTML and CSS spell a death warrant for a sites Google ranking. This is something that is easy to fix and ensure we get right. In its self it will not improve our SEO but poor HTML and CSS will damage SEO.

Image titles and Alt Tags

Image titles and ALT tags are very important, not only do they improve accessibility of your site (good news in googles eyes) they also allow you to get additional content and keywords into your site. Again do not do any keyword stuffing here, but one or two of your critical keywords worked into a description of the image is always good.

Page Titles, descriptions and keywords

Title tag:
The title tag should be used with 5-10 words to describe that page with a keyword rich description

Description tag:
The description tag is very important because it is this that search engines will use in the SERPs, the portion of text below your link. Users will use this to decide if they should visit your site or not. It should be up to 160 characters long and have several keywords in it.

Meta Keywords tag:
Us this to add in the critical keywords about your page, there is some debate as to if this is actually used by search engines anymore, however it does not do any hard and it is good practice to add it.

There is a good plugin for WordPress called ‘All in one SEO’ which adds additional fields to the WordPress post page. This allows you to control those fields above. Careful consideration should always be made for those fields.

Aged Domain names

Unfortunately for many Google does not like new domain names, it takes the view that recently registered domain names with website will be hear today and gone tomorrow, until that site proves it’s self. This is related to the issue above about regular updates to your site and keeping it active.

There is nothing we can do about this in terms of our company name and domain name, but we can find domain names that have a registration history. See section below on Keyword Domain names and mini-site structure.
Internal Links

Linking internally between pages is very important; this goes for your menu system and having additional links throughout the site.

Link Building

Very Important and very hard to achieve without spamming. Getting link backs to your site is a difficult job, ideally you want link backs from sites that are already trusted, these sites should be sites about the same niche as you are working in.

The problem we have is that no-one will want to link to an upstart site, you will need track record and will need to become known with a good reputation then links will follow.

There are a few things that you can do. Engage in discussions on forums, with a link back in your signature. Be careful to adhere to that forums policy otherwise you maybe seen as a spammer. Do not actively push the link to your site, engage in the discussions with helpful comments and advice; your link can be included as a side.

Post comments on blogs, many blogs will ask for your website link.

Also make sure that your link building policy is consistent, always link to the same domain name, always include the www (or exclude if your wish). Link to the same page (home page) or run several campaigns to different parts of your site, but the critical thing is to build a quantity of links to a specific URL.

Once you have some trading history, approach relevant sites and ask for a link back. Ask to be included in recommended supplier directories, but monitor all of these, record who you have asked and check your approved listing to ensure that it fits within our link building structure, if it does not get it modified.

Look at your competition; find out who is linking back to them:

In Google do a search such as links: domainName.com

This will show you all the sites linking back that site and give you an idea where you can get link backs.

Links for general sites, even if they are highly ranked are of no use unless they relate to some content that is related. An example would be If we could get a link on the front page of the BBC this would be great and would bring in huge traffic, but that traffic would be general and scattered. Google knows this and would say that the link was not worth as much as the huge page rank that the BBC has.

However, if the BBC write an article on your niche and within that article link back to your site, you will get the full effect of the Google juice.

One or two links will have no affect, you need 1000’s. However, build these over time, do not try and get 100s over night as you will be picked up for Spamming.
Anchor text

The anchor text is the text onto which the URL is added. It is critical that you are consistent with this, getting keywords into that link if possible without spamming. Don’t always use exactly the same Anchor text as Google will see this as being a link building exercise and will take a dim view.

Directory and file names – Permalinks

Most search engines will not follow dynamic links:

http://www.domainName.com/index.php?page=123

Ensure that you have your permalink system setup. This will allow you to add keywords into the URL which again is good for SEO

Your links should look something like:

http://www.domainName.com/about-your-nice-product

WordPress can manage this internally, but we should ensure that it is setup correctly.

Robots Exclusion File

Make sure you have a Robots exclusion file even if you are not going to exclude any robots. Many search engine spiders will simply not index your site if you do not have one. Use this robots exclude file to stop search engine spiders from indexing parts of your site, although I have personally never felt the need to do this there maybe instances where you do not want your information indexing by the search engines.

Site Map

A site map is very important, this not only improves the navigation of your site for the human visitor, it also ensures that the spiders can crawl your sites easily. Also Google takes a dim view of sites without one as they believe that they improve usability of a site and as such all good sites should have one.

Creating your own Web of sites

An experimental method of getting started in your link building is to create your own network of mini sites. These mini sites should not attempt to sell the product, they should be information sites, these will be totally separate from the dark star website and be hosted on their own domains.

These domains should be keyword rich domains, these domain names should not be registered in any name connected to the main company, different address/name. Ideally those domain names should already have been registered, and have a history in google. This is an art in its own right, you can monitor dropping domain names for keywords and try to register them as they become available or you and try and buy some domain names on the domain market.

Each of those mini sites will link back to the main site.

The hope is that if we have useful unique content on those mini sites people may link back to that site when they are writing a blog post about your niche and want someone to explain what they are for example.

This in turn shows Google that people trust those mini sites and Google will improve their ranking, in turn those sites are linking back to dark star so Google will see that those mini sites that it already trusts link to this site and as such they trust it and it follows that Google should also trust that site.

Ion addition, these sites will have their own unique content, this content will become indexed by Google, content which critically we control so we can modify, add to and update it, this will spread the net of our web presence wider.

If you start an affiliate programme this is something that you can get your affiliates to do, if each affiliate builds a mini site for you, maintains it, writes content for it and then links back to your site you are spreading your net even further, getting affiliates to do some of the SEO for you.

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I also have:

alternativevote.co.uk
alternativevote.org.uk
alternativevotesystem.org.uk

All these domains have a great deal of potential. The AV referendum will increase interest in these search terms, and they all have a good life after the referendum as information sites about the vote system.

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Recently I have been using DNViper to catch some good domains that have been suspended and are dropping.

I have not been doing this for the domain per say but there have been a few good co.uk and org.uk domains dropping which I could make into great affiliate sites.

DNViper gives you £30 worth of free credit when you signup which is usually enough for you to catch a domain name with. I say usually because if there are more than one person on DNViper wanting the domain then you have to bid higher to win that drop catching space.

So far DNViper have caught about 10 domains for me. A modist number, but still these are domains that I would not have been able to register if I did not use this service.

It is very simple to book drop catching slots, you can add 10 at a time. They also have a very interesting feature that scans a list of dropping domains for a keyword and alerts you to domains that are dropping that you maybe interested in, I have the system loaded with keywords from all the niches I work in so I get an email telling me about new domains that maybe of interest to me.

Highly Recommended.

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Some good domains some not so good,some with good search volume others with little, but make me an offer either for them all or individual names. I can take payment via Paypal, Google checkout or bank transfer. Domains will be transferred the same day as the payment is received.

allotmentclub.com
allotmentmarket.com
alternativevote.co.uk
alternativevote.org.uk
alternativevotesystem.co.uk
alternativevotesystem.org.uk
autobiographical.co.uk
bananasearch.co.uk
betoffer.co.uk
blogginginthebath.com
bloginthebath.com
bmxstunts.co.uk
broadbandlocal.co.uk
businesskit.co.uk
carboncaptureandstorage.org.uk
carbonsteelwok.co.uk
carbonstorage.org.uk
childrenschristmas.co.uk
childrenschristmaspresent.com
cloche.org.uk
consultant-online.co.uk
contentthief.com
cookalong.co.uk
craftsoftheworld.org
craftsoftheworld.net
craftsoftheworld.co.uk
craftsoftheworld.com
davidcameronprimeminister.co.uk
digitalwhistle.co.uk
doccontrol.org
doccontrol.net
documentcontrol.org.uk
documentcontroller.co.uk
documentworkflow.co.uk
dw743.co.uk
dw743.com
eastridingofyorkshire.net
estolen.co.uk
eveningin.co.uk
floridaattractions.co.uk
freeviewsettopbox.co.uk
gigabitinternet.co.uk
goretexcoats.co.uk
goretexcoats.com
goretexjackets.co.uk
greenfinance.org.uk
greenhomeloan.org.uk
greenhomeloans.org.uk
hdmidvi.co.uk
heatedflooring.co.uk
hesslesquare.com
ibs.me.uk
internettablet.org.uk
istolen.co.uk
kidswalks.co.uk
kidswalks.com
leathertoolbelt.co.uk
manager.me.uk
managingdirector.me.uk
mediacentre.me.uk
microhifi.net
middleagedman.co.uk
middleagedwoman.co.uk
mini5.org.uk
mini5tablet.co.uk
miniskateboard.co.uk
money4phone.co.uk
money4phone.com
myworktracker.co.uk
myworktracker.com
newsfind.co.uk
northwalesholidaycottages.org.uk
oenologist.co.uk
partybus.org.uk
plananevent.co.uk
plasteringstilts.com
portableprinter.org.uk
postviralfatigue.org.uk
powerballvideos.com
project-planning.co.uk
proportionalrepresentation.org.uk
pvf.org.uk
pvfs.net
realissues.net
ricecooker.me.uk
scaffoldtower.me.uk
sdshammerdrill.org.uk
sensualdesires.co.uk
singletransferablevote.co.uk
skateboardstunts.co.uk
skibreak.net
stainlesssteelwok.co.uk
steelwok.co.uk
streak.org.uk
superboggle.co.uk
surfsaverproxy.com
swapcars.org.uk
thongincheek.co.uk
thundermobile.co.uk
thunderphone.co.uk
thunderphone.com
tinterweb.org
vhstapes.co.uk
walkingboots.me.uk
weddingsmade.co.uk
whichgolfbag.com
wirelesselectricitymonitor.co.uk
woodenworkbench.org.uk
woodturningtools.org.uk

Contact me by posting a comment or go over to http://www.quillinternet.co.uk to make an offer

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Fasthosts did have a message up on their status page about these problems, but this has now been taken down but my domain is still affected.

I have messaged Fasthosts about these problems but have yet to get a response. It is clear that this is costing me dearly, my plugin sales are down by 25% against the average over the last few days. I have made some sales so it is clear that some people are able to get access to the website.

Very frustrating, mainly the lack of response from Fasthosts support on such a critical issue.

I am considering moving my domains elsewhere, however this is a big job and one that I simply do not have to time to sort out at the moment.

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3. Caught Dalesholidaycottages.org.uk Domain Name On Dnviper I have just caught another .org.uk domain name using DNViper. The domain is ’dalesholidaycottages.org.uk’ very happy with that, a Local search volume of 3,600 exact searches,...
4. Internetcafe.org.uk Up For Auction I have today put a recent domain name I caught with DNViper, InternetCafe.org.uk up for auction on DomainLore. This is a very good keyword domain...

Yesterday while looking again at the industry I visited an old favorite of mine, Archos. My first MP3/MP4 player was an Archos, I still use it from time to time, a fantastic tool, well build and well featured. I noticed on their site that they are now moving their products towards to tablet style market. The Archos 9 looks really smart.

Archos 9 Tablet PC

There are many great products coming on the market everyday, it is very hard to keep up with the new developments.

I am not sure that I can justify this sort of purchase, but I am sure that the price on these will come down over time, however, this is a great opportunity for my affiliate marketing business to get into, I have been buying domain names with good search volume that relate to this niche, all I need now to do is develop some of them while the iron is hot.

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I registered them at around 3pm on Saturday 8th May and by Sunday morning I have had three offers to buy the proportionalrepresentation.org.uk domain. I am currently in discussions with one party (not political party as far as I know) regarding one of those offers so we will see where it takes us.

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2. Just Caught Internetcafe.org.uk Domain Name DNViper has just caught internetcafe.org.uk for me. Very pleased with that domain name catch, DNViper seems to be working well for me, they have caught...
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5. Caught Holidaycottagesnorthyorkshire.co.uk Today Using Dnviper I have today caught holidaycottagesnorthyorkshire.co.uk domain using dnviper domain name drop catching service. This domain adds to my holiday cottage portfolio with a area of...

I want to do this for several reasons, firstly, I use many different registrars so my domain names are all kept in several different locations and are therefore hard to keep track of, and secondly I need to start marketing those domain names for sale and start turning some of them over.

If you are interested in looking at the domain names I have for sale then go over to Quill Internet and have a look at the list, if any take your fancy then drop me a line with an offer.

I wont be letting any go for nothing, but if a decent offer comes in for any of the domains I will consider selling.

Indeed, if any offers come in for any of the developed sites I will consider those also, however, I am happy to keep them ticking over as they are all at least covering their costs and most of them are making a decent amount of money.

I have not finished entering the domain names as I have so many the process is rather slow, but at least I have made a start, and this time I have a backup of my work!!!

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2. Just Caught Internetcafe.org.uk Domain Name DNViper has just caught internetcafe.org.uk for me. Very pleased with that domain name catch, DNViper seems to be working well for me, they have caught...
3. Caught Dalesholidaycottages.org.uk Domain Name On Dnviper I have just caught another .org.uk domain name using DNViper. The domain is ’dalesholidaycottages.org.uk’ very happy with that, a Local search volume of 3,600 exact searches,...
4. Domain Name Registrations And The News Of The World Closure The shock news late yesterday that the News of the World was to close came as a surprise for many, however, this was clearly not...
5. Caught Mysolarenergy.co.uk I have posted a few of these mini posts about domain names I have managed to catch using DNViper. The latest of these I am...

If you can find a domain name that has a low page rank, which has a live site with good up-to-date content and good link backs the chances are that during the next page rank review the site may get a higher page rank and thus be worth more after the page rank review than before.

On the converse side if you are selling domains, it is worth keeping hold of domains until after the review to see what impact it will have on your domains page rank.

Remember though that page rank can also go down as well as up so a domain name may be worth less after the review. This is where your gambling spirit will come in!

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5. Caught Dalesholidaycottages.org.uk Domain Name On Dnviper I have just caught another .org.uk domain name using DNViper. The domain is ’dalesholidaycottages.org.uk’ very happy with that, a Local search volume of 3,600 exact searches,...